Event Marketing Manager - Ottawa, Canada - EventMobi

Description

** EventMobi is a remote-first company and this is a fully remote position. You may reside anywhere in Canada provided you are able to accommodate EST or PST working hours.

WHY YOU SHOULD JOIN US?

EventMobi is on the lookout for an experienced Event Marketing Whiz (the perfect mix of wordsmith, techie, and creative) to take our online and in-person events programs to the next level. But this is not any event marketing role You will create campaigns to promote one of the most powerful event management platforms to buyers just like yourself... other event marketers and planners :)

But, the best part of this job is probably your colleagues. You will work in a small, collaborative team, where your actions matter. Outside of your team, you will be surrounded by EventMobi's expert event profs, all focused on building the future of event marketing and attendee engagement. We think you are the missing piece who will not only promote our events but also bring years of event marketing expertise to the entire organization. We can't wait to meet you...

PS. This role is primarily focused on event marketing responsibilities along with execution of webinars and virtual events. You will work side by side with our in-house super talented event manager who will take care of the execution of all in-person events.

WHAT YOUR WORK WILL FOCUS ON

1. You are the Promotional Engine Behind all EventMobi Events

EventMobi runs 40+ online and in-person events annually in the US, Canada, the UK, and Germany. These events include co-marketing and product launch webinars, in-person roadshows, third-party trade shows and events, and sponsored industry events, all using our suite of event technology products and services.

• Working closely with the rest of the events and marketing team, you ultimately own the event marketing strategy, documentation, process improvement, event-level, and quarterly reporting along with all aspects of marketing asset and campaign management to make sure we can launch events on time and achieve our registration targets.
• You are the creative writer behind all event marketing assets that inform and excite our customers and prospects to register for our events
• You are a genius marketer who knows how to experiment and identify the most effective campaigns and channels to promote our events to the right audience, increase brand awareness, and drive new contact signups
• You have experience in email marketing, landing page design, paid ads, registration software, LinkedIn organic and paid campaigns, and banner ad copy
  

KPIs: Registration, Appointments, No-Show Rates, New Leads, Customer Engagement, Opportunity Creation, Cost Per Lead

2. You will Manage Online Events, from Strategy and Content to Live Engagement and Lead Gen

Webinars and virtual events are an essential part of our communication, marketing, and education strategy. We run thought leadership and co-marketing webinars to generate new leads, as well as virtual events to launch new products educate our customers, and accelerate the new business pipeline.

• You will work closely with sales & marketing leadership as well as the content team to create an effective and engaging webinar program
• You are the creative owner of all online events, from webinar titles, content, co-marketing partners, and speaker selection, to building the livestream show-flow and engagement strategy
• You are excited to be the host and/or producer of webinars and virtual events as needed
• You will manage the entire technical setup from registration and Hubspot automation to event app design—all using EventMobi's suite of products
• You will meticulously manage all analytics, data, and leads, including the final hand-off to the sales team and measuring the impact on revenue

3. You are the Brains Behind the Event Tech, Marketing Automation, and Reporting for the Events Team

This is probably the most interesting part of this role. You will be the internal power user for the software we build to promote and execute events. You are on the cutting edge of the latest event marketing trends, best practices, innovations, and technologies, but also have a huge passion for sharing your knowledge with the community.

• You will work closely with our Hubspot admin and Revenue Operation to set up automation, workflows, and integrations with EventMobi Registration
• You will own the setup and management of landing pages, registration forms and automated emails, the virtual platform, and mobile event apps
• You will analyze data from Google Analytics, Hubspot, Ad, and Social platforms, as well as EventMobi products to extract insight on how to improve marketing, engagement, and overall satisfaction for EventMobi events
• You will develop success criteria, goals, and forecasts for all events programs, regularly reporting progress and key insights, and adjusting plans and advertising budget as needed
  

YOUR QUALIFICATIONS

• 5+ years of event marketing experience, ideally for B2B events programs. (We believe event marketing experience for consumers shows, festivals, sporting events require slightly different strategy and skillset that doesn't perfectly translate to this role).
• Mastery in marketing automation and project management software, ideally in Hubspot and Notion
• Expert-level working knowledge of a variety of event management software, ideally EventMobi
• Exceptional written and verbal communication abilities, coupled with a talent for persuading anyone to have FOMO for events you promote
• Prior experience managing virtual events and webinars
• Results-driven with a strong sense of urgency and a track record of surpassing measurable performance metrics
• Skilled at coordinating complex projects and aligning multiple stakeholders to achieve business goals

WHAT WILL YOU GET FROM EVENTMOBI?

• Total Compensation: 80-110K $CND (including performance bonus and depending on experience) + Stock Option + Benefits
• Time-Off: 3-weeks vacation + 1-week Sick Days + 3-summer days + your birthday is a holiday (seriously log-off and hang out with the fam or go do something fun) + 4-day weeks all July, and opportunities to meet your co-workers in person throughout the year
• Benefits: Dental, Health, Life, Mental Health Consultations (InkBlot)
• Tools: Top of the line hardware and the best collaboration software for remote work so you can be as productive as possible while working from home
• The Best Coworkers Ever: If you ask anyone that has worked at EventMobi, they will tell you that their fellow Mobiers are the best part of their experience Don't underestimate the positive impact, caring co-workers have on your everyday happiness.

REMOTE WORKSPACE REQUIREMENTS:

• You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is a vital requirement for doing your best work
• You have a reliable internet connection capable of participating in video calls, with at least 30 Mbps download speed.
  

ABOUT EVENTMOBI

We're focused on building the most comprehensive event management platform to help conference organizers create engaging event experiences. We believe live events bring people together and enable positive change. Over 30,000+ events in 70+ countries from major brands such as Porche and Shoppers Drug Mart, to amazing non-profits such as American Psychiatric Nurses Association and Canadian Real Estate Association have trusted EventMobi's suite of software technology to manage their events and engage their attendees.

If you are interested in seeing EventMobi in action, check out some of the videos below:

• The Experience Manager Platform
• The EventMobi Mobile Event App
• "The Nature of Events" - a fun video showcasing the EventMobi Team
• Top brands and organizations from around the world have used EventMobi's event app technology to create incredible event experiences - hear directly from our customers.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment. Accommodations are available upon request for candidates taking part in all aspects of the selection process.