Senior Email Marketing Specialist - Ottawa - SurveyMonkey

    SurveyMonkey
    SurveyMonkey Ottawa

    5 days ago

    Full time
    Description

    SurveyMonkey is the world's most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it's like having a team of expert researchers at your fingertips.

    What we're looking for


    We're seeking a Senior Email Marketing Specialist to lead the execution, optimization, and innovation of lifecycle email programs. This role is instrumental in advancing personalized, data-driven customer experiences that drive acquisition, retention, expansion, and upsell opportunities across the business. You will serve as both a strategic partner and hands‑on expert bringing deep Iterable platform expertise, a strong analytical mindset, and operational rigor to ensure scalable, high‑performing email programs. The ideal candidate combines technical fluency, strategic thinking, and an interest in leveraging AI-driven enhancements to elevate engagement and campaign performance.

    What you'll be working on

    • Campaign Execution & Optimization: Lead the execution of complex email campaigns and sophisticated multi‑step automations across the entire customer lifecycle (acquisition, engagement, churn).
    • Operational Excellence: Define, document, and enforce operational processes, QA standards, and data governance to ensure high‑quality delivery, data integrity, and reduced errors.
    • System & Data Collaboration: Partner with Business Systems and Data teams to maintain clean data syncs, precise customer segmentation, preference management, and platform integrations.
    • Deliverability & AI Strategy: Monitor and optimize email deliverability and sender reputation. Incorporate advanced AI strategies (e.g., subject line optimization, send‑time personalization) to drive engagement and conversion.

    We'd love to hear from people with

    • 5+ years of hands‑on experience managing and executing email marketing programs, preferably in a SaaS or subscription environment.
    • Expertise with Enterprise ESPs: Advanced, hands‑on proficiency with Iterable (or equivalent, such as Braze/Salesforce Marketing Cloud), including workflows, APIs, and event triggers.
    • Technical Proficiency: Deep working knowledge of SQL, data integrations, and customer data platforms (e.g., Snowflake, Amplitude, Hightouch). HTML/CSS experience for email development is a plus.
    • Lifecycle & Deliverability Mastery: Proven success building and optimizing automated lifecycle programs. Deep knowledge of email deliverability, segmentation logic, and compliance (CAN‑SPAM/GDPR).
    • Soft Skills: Excellent attention to detail, strong documentation discipline, and exceptional communication skills for managing multiple projects and collaborating with cross‑functional stakeholders.

    SurveyMonkey believes in‑person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem‑solving and decision‑making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

    Our commitment to an inclusive workplace


    SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.


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