Marketing and Communications Manager - Toronto, Canada - DM Lyons Consulting

DM Lyons Consulting

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Responsibilities
The Marketing Manager plays a significant role in guiding the day-to-day activities and strategies in the

Marketing & Communications Department to drive an enhanced member experience and maximize

exposure for our client. This organization supports members and stakeholder engagement through a

variety of communication streams and activities, providing brand support and strategy for events &
education, sponsorship, and the membership experience.

Work closely with senior leaders, marketing teammates, and other departments to

conceptualize and execute effective communications strategies that articulate the organization's

core values and benefits

Interact with internal team members, designers & communication production suppliers to

create content and B2B brand communications

Contribute to the planning and execution of highprofile events (inperson, virtual and hybrid)

with a clear understanding of multi-media event production and experiential engagement

strategies

Serve as a seasoned writer. Competent in working independently to write concise, wellpolished

newsletters, and event script writing

Solid understanding of business acumen including tracking and evaluating research,

engagement, analytics, and profit/loss statements

Continuously measure and improve content performance; track and respond to marketing

automation systems, leverage findings from Google Analytics, Informz and social media analytics

tools to create reports & determine strategy

Stay uptodate with the latest industry trends in order to build effective thought leadership,

editorial content for all current and future channels used by the organization

Produce highquality stories, press releases, case studies, presentation content and web copy
Maintain the MarCom budget: solicit estimates, process, reconcile and file all related invoices

Requirements:

Bachelor's degree in marketing, communications or related discipline
5+ years of content marketing or direct copywriting experience; experience in Commercial Real

Estate a definite asset

Experience/consistent performance in deadlineoriented environment due to tight time

restraints and volume of work

Collaborative spirit, with the ability to manage multiple projects and juggle priorities both

through internal department deadlines and external deadlines

Clear, effective communicator—verbally and in writing— excellent grammar, punctuation,

proofreading and spelling skills

Strong knowledge of content marketing strategy and social media channel deployment
Resultsoriented; proven ability to prioritize, drive and achieve results through self and others

under time pressure

Demonstrated ability to work productively with counterparts in a crossfunctional capacity
Ability to effectively delegate and manage time to address multiple responsibilities in a fast

- paced, professional environment; possesses an uncompromising approach to setting daily

priorities and hitting deadlines

Editorial mindset that seeks to understand what audiences consume and how to create it
Project management skills and able to manage the priorities of multiple stakeholders in a

complex environment and focused on the delivery of results

Canva and Adobe Suite is an asset