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    Social Media Specialist - Toronto, Canada - TuxMat Inc.

    TuxMat Inc.
    TuxMat Inc. Toronto, Canada

    4 weeks ago

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    Description

    Company Overview:

    TuxMat is a company specialized in crafting top-notch car accessories. Our custom-fit car mats not only offer extensive coverage but also elevate the interior aesthetics. We cater to a wide array of car models, ensuring a perfect fit and exceptional performance.

    Constructed from premium materials, TuxMat car mats boast innovative designs that resist wear and tear, repel liquid spills, and retain their visual appeal over time. As we expand our horizons, we are on the lookout for a skilled Social Media Specialist to join our team and elevate our social media presence to new dimensions.

    Job Description:

    The role of the Social Media Specialist encompasses devising and executing strategies to boost our brand visibility, engage our audience, and enhance traffic and conversions across diverse social media platforms. The perfect candidate will demonstrate a track record of effectively managing social media profiles for brands.

    Responsibilities:

    • Create and implement comprehensive social media strategies to heighten brand recognition, interaction, and conversions.
    • Craft captivating and dynamic content for various social media channels, including Facebook, Instagram, Twitter, TikTok, and YouTube.
    • Oversee day-to-day operations on all social media platforms, covering content creation, posting, monitoring, and engagement with comments and messages.
    • Cooperate with the marketing team to synchronize social media initiatives with overall marketing objectives and campaigns.
    • Analyze social media performance regularly using vital metrics and analytics tools to refine strategies and enhance outcomes.
    • Keep abreast of the latest trends, effective methods, and emerging technologies in social media marketing and the automotive sector.
    • Monitor competitors' activities and industry trends to pinpoint growth opportunities and innovative approaches.
    • Cultivate connections with influencers and industry collaborators to broaden our reach and amplify our brand message.
    • Develop and oversee social media advertising campaigns to expand reach, engagement, and conversions.
    • Collaborate with internal teams, such as customer service and product development, to ensure consistent messaging and brand coherence across all channels.

    Qualifications:

    • Hold a Bachelor's degree in Marketing, Communications, Business, or a related field.
    • Demonstrate successful experience managing social media profiles for B2C brands, preferably in the automotive or associated sectors.
    • Possess a solid grasp of social media platforms, algorithms, and best practices.
    • Exhibit superb written and verbal communication skills, along with a sharp eye for detail and inventive thinking.
    • Have proficiency in utilizing social media management tools and analytics platforms.
    • Work adeptly both autonomously and collaboratively in a dynamic setting.
    • Display strong analytic capabilities, enabling data interpretation and data-driven decision-making.
    • Experience with social media advertising platforms like Facebook Ads Manager and TikTok Ads is advantageous.
    • Express a deep passion for cars and automotive culture, which is greatly valued.

    Embark on our journey to establish ourselves as a premier car accessory brand in North America. If you are a creative and outcome-oriented social media specialist with a love for cars, and you are accustomed to representing a brand, we are excited to learn more about you.

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