- You will drive a plan to manifest an information model and information architecture defined by the Information Architect across Avalara digital properties including automated menu systems and other web content. You will work closely with multiple cross-functional teams to consolidate multiple English-speaking websites into a single English US site.
- You will work with the Content Strategy team in developing and implementing content plans that eliminates redundancies, ensures consistency, clarity, relevance, and discoverability.
- You will work cross-functionally with Principal Information Architect, relevant stakeholders, and Content Strategy team to understand, define, and manage plans including, content journeys across the site in alignment with marketing themes, and defining key performance indicators and opportunities to increase content engagement, efficiency, and effectiveness.
- You will collaborate with regional teams to ensure a smooth transition and maintain cultural sensitivity in the consolidated content, evaluate and optimize on page link structures to enhance user journey and engagement, and use data and structure analysis to understand value realized and monitor performance to identify opportunities for enhancement.
- You will define standards that can be used to govern content including p reservation, expiry, and archiving.
- The successful candidate is a results-driven leader, with a bias for action, who brings a strategic approach and thought leadership to achieve desired business outcomes.
- Demonstrated experience as a Digital Content Strategist or similar role, with experience in website consolidation, engaging end users to identify opportunities to improve the user's journey.
- Strong understanding of information architecture and user experience design principles.
- Experience leveraging content management systems (CMS) such as Adobe Experience Manager, SEO principles, and web analytics tools.
- Experience with content analysis and optimization
- Understanding of content modeling, (metadata, and taxonomy design) and languages (XML or JSON)
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Detail-oriented
- Demonstrated operational rigor and continuous delivery of improvements with measurable impact.
- Strong stakeholder management skills, with the ability to build relationships and influence key decision makers.
- Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment.
- Bachelor's Degree Marketing, Communications, Information Science
- 8+ years relevant experience in Digital Content Strategy, Front End Content, or Back End Content
- We are advocates for all digital users at Avalara
- With a product management approach, we build capabilities to help Avalara scale and deliver value to our users
- We build centers of practice and enable holistic multi-channel digital journeys
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Digital Content Architect Canada - Socotra, Inc.
Description
Overview
Avalara, Inc., (), is the leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes.
What is it like to work at Avalara? Come find out We are committed to the following success traits that embody our culture and how we work together to accomplish great things: Fun. Passion. Adaptability. Urgency. Simplicity. Curiosity. Humility. Ownership. Optimism.
We are building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make - every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there is an accompanying unique and nuanced tax compliance calculation.
We are seeking a highly motivated, experienced Digital Content Architect to join our Digital Experience & Platforms team.
You will implement content architecture strategies guided by our information architecture for Avalara's digital properties on a global scale, and lead alignment of policies and standards for web content. This is an exciting opportunity to lead high-visibility, strategically critical work for a company at a momentous point in a growing market.
ResponsibilitiesOur team believes unique people create unique ideas, and valuable experience comes in many forms. Even if your background does not match all the qualifications in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us.
About our team
Benefits:
Avalara's benefits for eligible employees includes company benefits such as medical, dental, and vision coverage, life, AD&D, and disability insurance, a 401(k) retirement plan, 17 days of paid time off annually, 12 paid holidays, paid parental leave, an employee assistance program, and subsidized transportation options for commuters.
All benefits are subject to eligibility requirements and Avalara reserves the right to modify or change these benefits programs at any time, with or without notice, unless otherwise required by law.
About Avalara About Avalara:
We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.
Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.
Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
