Content Strategist - Toronto, Canada - DAC Group

DAC Group
DAC Group
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

Leading digital performance marketing agency seeks a Content Strategist


Do you have the
enthusiasm to rise to each challenge, the
execution to drive outrageous performance, the
curiosity to continually expand your knowledge, and the
courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Great content doesn't just happen.

It must be researched, targeted, and measurable—and it must contribute to a wider strategy that delights prospects as they move through their customer journey.

As a Content Strategist at DAC, you will be responsible for developing comprehensive content strategies that tackle real-world business challenges and help meet our client's objectives.


This function will report to the Team Lead, Content Strategy and will be a critical partner to other key members of the strategy and creative team(s).

Sound like your kind of thing? Let's get to the details


What you get

  • The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
  • A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
  • A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and 20 days off to recharge.

What we get

  • A capable strategist with 35 years of digital marketing experience, exceptional communication and presentation skills, and a strong understanding of website content strategy, the digital content space, and how to bring content strategies to life.
  • A polished strategist who is comfortable presenting strategies and work to client stakeholders, prospects, as well as the senior leadership team.
  • A techminded explainer who understands program measurement and website analytics (e.g., Google or Adobe; certification preferred).
  • A critical thinker with a strong understanding of how to take SEO and audience data to build and activate content strategies.
  • Somebody who is selfmotivated, creative, pragmatic, comfortable working autonomously in a fastpaced environment, and loves to collaborate with specialists across multiple teams and offices.
  • Experience working on both B2B and B2C client projects is an asset.

Responsibilities

  • Perform content audits and inventories of client and competitive digital content assets.
  • Leverage consumer insight to map customer journeys and the best way to fulfil and address user needs.
  • Integrate user and SEO research to identify content gaps and make strategic recommendations across web, social, information architecture, and other project types.
  • Review analytics to continually optimize and improve content experiences onsite.
  • Work with crossfunctional teams to establish and articulate key messaging and ensure that content is aligned accordingly.
  • Work with writers, editors, UX designers, and other creatives to deliver stories that are aligned with business goals and user needs.
  • Experience with marketing automation tools (i.e., Hubspot) is an asset.
  • Support Team Lead and Director with new business and organic growth opportunities.
  • Support the new business and account teams in pitch and presentation material for content strategy mandates.
  • Stay ahead of industry trends in digital marketing, and serve as an internal centre of excellence, sharing knowledge and ideas with the broader team.

What's next?
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