Associate Brand Manager - Toronto, Canada - Tilray
Description
Associate Brand Manager - Toronto, ON
_About Tilray Brands Inc._
Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better - one person at a time - by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing.
Tilray's mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products.
A pioneer in cannabis research, cultivation, and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
- Looking to develop your career at the forefront of a rapidly expanding industry?_
JOB SUMMARY:
Reporting to the Brand Manager, the Associate Brand Manager (ABM) will be responsible for supporting the Tilray Marketing Team in the management of the Tilray adult recreational portfolio.
As a key member of the brand team, the ABM will assist in the execution, maintenance, and optimization of various processes and go to market tactics.
RESPONSIBILITIES:
- Support Marketing Team in the execution of marketing plan and strategies which will drive and support new customer acquisitions
- Management of internal marketing operations (Listing, labels, asset production, etc.)
- Coordinate with internal team and agency partners our campaign milestones from start to completion (planning, briefings, execution and post project reviews)
- Collaborate with the brand development and deployment of Tilray's recreational brands
- Attend meetings, collaborate with crossfunctional teams to assure goldstandard gotomarket execution
- Maintain relationships with external vendors and partnerships
- Maintain active reporting on customer inquiry and customer requests
WHAT WE ARE LOOKING FOR:
- A desire to learn and to contribute to shaping and growing and exciting industry
- Marketing knowledge preferably in the fastmoving consumer goods sector or beverages and alcohol
- A driven individual who can thrives in fastpacing environments
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Project management from design to completion with an action orientation
QUALIFICATIONS:
- Post-Secondary degree or diploma in Business or Marketing programs
- 23 years of marketing experience, agency or clientside
- Highly organized and efficient.
- Experience in coordinating/managing projects
- Enjoys working in a fastpaced environment
- Highly collaborative with strong communication skills
- Can work on multiple projects simultaneously with competing deadlines
- Team oriented with a positive disposition
- Comfortable in speaking with various levels of management
- Strong communication, copywriting, editing and content management skills are a bonus
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