Digital Marketing Manager - Milton, Canada - M-D Building Products Inc.

Description

• Microsoft Suite: MS Office, MS Teams etc.
• CRM Platforms: Salesforce/Salesforce Marketing Cloud (others: Microsoft Dynamics, ZOHO, HubSpot etc.).
• Extended knowledge of social media platforms: LinkedIn, Facebook, Instagram, Twitter etc.
• Experience working within different CMS platforms (WordPress, WooCommerce, HubSpot, etc.).

• Defines and develops digital marketing strategy in line with the sales strategy and our various brands, includes studying economic indicators, tracking changes in supply and demand, identifying customers/target audiences and their current and future needs, and monitoring the competition.
• Oversee the flawless execution of social media posts and social media ads. Work with team to develop rigorous A/B tests. Analyze results with team and make changes in content to drive conversions.
• Contributes to marketing effectiveness by identifying shortterm and longrange issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs), reporting on results and providing recommendations for continuous improvement.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Identifies critical conversion points, drop off points, and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Lead and coach direct reports in support of company's goal.
• Managing team member administration (performance review, goals setting, appraisals etc.)
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees (including counseling, disciplining, planning, monitoring, and appraising job results).
• Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Identify and evaluate need for alternative channel marketing initiatives.
• Employ sophisticated data analytics/tools to create reports that will be used to optimize and improve the company's digital marketing performance.
• Set up the attribution model and measurement for the multichannel marketing activities of the company (integrating both paid and unpaid activities).
• Conduct regular digital and competitive audits to assess and monitor competitive performance and benchmark versus company performance.
• Ensure all promotions are onbrand, consistent in terms of style, quality, and tone of voice.
• Oversee team's workflow, ensuring timelines on projects are met.
• Create organizational tools (checklists for content, templates, gated porta for assets, etc.).
• Lead special initiatives (ex: provide creative direction, video production, digital/website initiatives etc.).
• Facilitate live webinars, virtual sessions/meetings (including inperson).
• Developing, implementing, and managing digital budgets and timelines.
• Create and/or process invoices/purchase orders.

• Work with vendor to build virtual presence.
• Manage all pre

• Record all customer and thirdparty show contracts.
• Track budgets and schedules.
• Capturing customer leads and list management (grow CRM).
• Work with Marketing, Sales, and Communications teams.
• Coordinating show specials, featured products, banners, graphics and content.
• Loading all content to virtual CMS platforms.
• Create and/or receive purchase orders related to Sales & Marketing.
• Coordinating all promotional/swag/apparel items for giveaways.
• Create design briefs and liaise with graphic designer to complete design tasks.
• Prepare PowerPoint/Prezi presentations as required.
• Communicate with external clients as required.
• Facilitate webinars, virtual sessions/meetings (including inperson).

• Work closely with the Sales and Marketing team across North America to collect market insight and report on competitor activity.
• Any other duties as requested by management.
• Ability to travel as required.

• 7+ years of handson experience driving customer acquisition through digital marketing (agency or inhouse).
• Good technical/project management skills and an understanding of the customer experience.
• Ability to meet multiple deadlines in a fast paced and challenging environment.
• Intimate experience managing campaigns to achieve specific KPIs, such as CPA, new customer acq