Sales Manager - Surrey, Canada - Central City Brewing Company Ltd

Central City Brewing Company Ltd

Verified Company

Surrey, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Central City Brewers and Distillers is a craft brewery in the business of developing and selling international award-winning premium craft beer and high-quality distilled spirits brewed without compromise. Based in Surrey, British Columbia, CCBD was voted Canada Best Brewery of the Year in 2010 and 2012. Its Red Racer brand has become a cult icon among craft beer enthusiasts throughout North America. Founded in 2003 as a brewpub and liquor store in downtown Surrey, CCBD celebrated its 10th anniversary in 2013 with the grand opening of a brand new, 68,000 sq. ft. brewery and distillery on Bridgeview Drive. In 2019 we opened a 40,000 sq. ft. storage facility with approximately 2000 barrels of whiskey ageing in this facility. We are proud of being a local-Canadian Brewery that is currently expanding. In 2021 the company completed installation of a new canning line designated for contract manufacturing.

JOB SUMMARY

The
Sales Manager is responsible for the formulation and execution of sales strategy for all CCBD line of craft beer and spirits.

This role requires a knowledgeable and passionate leader with a demonstrated history of winning and an entrepreneurial mindset.

You will be required to manage the on-premise, liquor board, and retail channels ranging from large key accounts and owner-operated small businesses.

Reporting to the Founder and President, the Sales Manager needs to have a strong pulse on industry trends. A wide degree of creativity and latitude is expected.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Develop a sales growth strategy and that uses data analytics, creativity, and innovation to achieve the company's sales goals
Oversee and supervise the Category Manager to ensure retail accounts are delivering profitable results
Manage the P&L and department budgets
Key account management including the expansion of key account footprint
Monitor competitive activity and marketplace trends to drive innovative products and ideas
Manage customer expectations and contribute to a high level of customer satisfaction and retention
Work closely with marketing and social media functions to establish successful support, channel, and partner programs
Other duties as assigned

REQUIRED QUALIFICATIONS

Bachelor's Degree in business administration
At least 5 years of experience of liquor sales where you established a proven record of growth
At least 2 years of management experience
Expert knowledge of alcohol beverage industry
Excellent clientfacing and internal communication skills
Expert analytical and relationship building skills
Solid organizational skills including attention to detail and multitasking skills
Strong working knowledge of Microsoft Office