Product Marketing Manager - Ottawa, Canada - Solink

Solink
Solink
Verified Company
Ottawa, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description

Product Marketing Manager


A job at Solink means working with an amazing team and tackling one of the biggest data problems out there.

We are venture-backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.


A little bit about the role
The Product Marketing Manager is an integral member of our Product team.

You will work in lock-step with the Director of Product and VP of Marketing to build the Product Marketing function from the ground up.

You will act as the bridge between technical product knowledge and how the product is marketed and sold, collaborating daily with both product and marketing teams.

You will oversee a broad range of strategic programs - from owning the positioning and messaging of the core value proposition of the Solink platform, being responsible for executing best-in-class go-to-market strategies for new features and add-on products, and driving the creation of top level messaging for Sales and Customer Success.


WHO YOU ARE?

  • Degree in Business, Marketing or Communications
  • 5 years of product marketing experience, ideally in the video surveillance industry
  • You have an excellent grasp of customer acquisition and awarenessbuilding.
  • You have exceptional ability to work collaboratively with various stakeholders (internally and externally).
  • You have the ability to define business objectives, and initiate and execute strategic projects with mínimal guidance.
  • You have skills in product positioning and the ability to empathize with the customer point of view.
  • You hold excellent verbal and written communication with the ability to communicate with clarity and simplicity.
  • You have experience with gotomarket plans and product launches.
  • You are CREATIVE, you love coming up with fresh and innovative ideas to effectively communicate with customers.
  • You hold strong Project management skills, with the ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality.

SECURITY REQUIREMENTS:


  • Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
  • Be willing to comply with Solink's own security policies and standards.

WHAT WILL YOU DO?

  • Lead product launches, including: crafting messaging and value propositions, drafting web content, collaborating on social media content, and delivering other materials to ensure adoption of features.
  • Work closely with leaders across our Product, Sales, and Customer Experience/Enablement teams to develop a deep understanding of our product and clients' needs, and provide thoughtful recommendations for how to meet those needs whether through messaging or product updates.
  • Track and analyze the effectiveness of Product Market efforts on revenue growth through driving new customer adoption and helping existing customers get the most out of our software.
  • Partner with Customer Success, Marketing and Demand Generation to analyze data and usage to further improve product performance, increase the sales pipeline, and consistently hit revenue targets.
  • Leading product marketing initiatives aimed at increasing ARPU through product enhancements
  • Educate consumer and clientfacing teams (eg. Sales, Marketing, Support, Customer Success etc.) on new features and collaborate with these teams to ensure the value is clear to a diverse set of audiences.
  • Maintain an uptodate view of the competitive landscape and educate Solink's internal teams accordingly

WHAT IS SOLINK?
Solink is transforming conventional data into 'smart' data.

Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues.

We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.

We're one of Ottawa's fastest-growing companies.

We're not just a tech and security company - we are rapidly evolving the way that we use and think about video security, data analytics and technology.

We're enhancing the status quo to positively impact clients and customers' businesses.

We're on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience What an exciting adventure ahead - and our Solinkians make the greatest travel companions


Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference.

We're looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.


WHY WORK AT SOLINK?


Working with us means you'll be working for a company that values your input and allows you to bring your ideas to life.

We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun


All that - PLUS we offer.

  • Flexibility in your c
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