Demand Generation Lead - Edmonton - Catalis, LLC

Description

Description

Who We Are

Catalis is a leading government Software as a Service (SaaS) and integrated payments provider, powering a wide range of government operations at the municipal, county, state, and federal levels. Our innovative solutions are designed to streamline processes, enhance efficiency, and improve the delivery of government services to the public. At Catalis, we are committed to leveraging technology to make government interactions simpler, faster, and more accessible.

Join a dynamic team, focused on helping Municipal Governments "Connect and Simplify Municipal Information to help make data informed decisions." We are a data and service company with the goal of being an Alberta based technology company recognized across Canada. We are a small team that has seen year-over-year growth and is well positioned to increase our breadth and depth within the niche rural and small urban market, and we are looking for top-talent team members who can help take us to the next level.

What we Offer

Catalis is a fast growing and award-winning technology company that serves small urban and rural municipal governments across Canada. We offer competitive compensation, full paid vacation, and comprehensive health & dental benefits. We focus a lot of energy on professional development, offering free access to unlimited Udemy courses for personal and professional advancement, as we want our employees to ride the wave and grow with our business. We strive to be an example of a successful high-growth technology company in Alberta, and our team members depend on each other to make it happen.

This opportunity is based at Catalis' office in Old Strathcona (Edmonton, Alberta). Our new office includes an innovative vibe, stand-up desks for all staff, foosball games, an active workplace enrichment committee, fitness challenges, an office dog, lounge areas, and more

This is an onsite position working out of our Edmonton office Monday through Friday.

The Opportunity

Catalis, a leading SaaS and payments technology partner powering state and local governments, is seeking a Demand Generation Lead to design, execute, and optimize campaigns that generate qualified leads and advance pipeline growth across multiple product verticals. This role will lead the strategy and execution of email-based nurture campaigns, demand‑gen webinars, and Tourial interactive product tours, partnering closely with vertical marketing leads, sales, and product teams to drive measurable engagement and conversion.

What you Will do

Campaign Strategy & Execution

• Develop and execute multi‑channel demand generation campaigns aligned to vertical sales priorities and target personas (Courts, Payments, Tax & CAMA, Public Works, Regulatory & Compliance). Build segmented and automated email nurture streams within Salesforce and marketing automation tools to advance leads from MQL to SAL.
• Partner with content and creative teams to develop compelling copy, graphics, and calls‑to‑action tailored to each stage of the buyer journey.
• Manage the Tourial product tour program, ensuring each tour aligns to campaign messaging, supports conversion goals, and integrates with analytics and Salesforce tracking.
• Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow‑up nurtures, and performance analysis.

Performance Optimization & Reporting

• Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI.
• Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities.
• Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance.
• Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns.

Collaboration & Alignment

• Work cross‑functionally with Vertical Marketing Leads to synchronize messaging and lead flow between campaigns, webinars, and product tours.
• Coordinate with the Sales organization to ensure timely follow‑up, feedback loops, and alignment on lead scoring and campaign performance.
• Partner with the Events Lead and Product Marketing to amplify campaigns pre‑ and post‑tradeshow and integrate Tourial tours into the broader digital funnel.

Requirements

What you Will Need to Succeed

• Bachelor's degree in Marketing or related field (or equivalent experience).
• 2‑4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors.
• Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics.
• Experience with Salesforce and marketing automation platforms (Pardot, or equivalent).
• Familiarity with Tourial or similar interactive product‑tour tools strongly preferred.
• Strong analytical, project management, and communication skills with a data‑driven mindset.
• Ability to work collaboratively across departments and manage multiple concurrent campaigns.

Catalis is committed to building and promoting a diverse workforce and celebrates the unique qualities that individuals of various backgrounds and experiences offer. As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law.

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