- Gather and analyze marketing, client, industry, competitive, human insight data to determine theclient's advertising and media needs
- A firm understanding of marketing objectives and strategies, the human –product relationship,and human-media relationship
- Analyze media alternatives and make multi-media recommendations to best allocate budgetsacross media, resulting in strategic and effective media plans
- Campaign maintenance: ensuring quality control and adherence to overall media plan objectivesand preparing campaign performance documents
- Utilization and knowledge of syndicated media, research, and other data resources
- Clear communication of media objectives, strategies and executional guidelines to internalexecution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)
- Present plans to the client brand group, with assistance of Supervisor/Manager
- Maintain strong relationships with media suppliers and stay abreast of market conditions
- Work closely with external agency partners
- Active participation in account status meetings, both internal and external
- Develop/ assist with development of POVs
- Active participant in the overall billing and financial process - responsible for collecting andinputting data, ensuring budgets are tracked accurately and monthly client billing is accurate andcomplete
- Attendance and active participant in mandatory training sessions
- Bachelor's degree; degree or concentration in advertising, marketing, business administration,and communications preferred
- 1-3 years in Media
- experience in acquisition campaigns from start to finish
- Independently planninga campaign
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tightdeadlines under pressure
- Demonstrates critical thinking and problem solving abilities
- Strong analytical abilities and proficiency in math
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems, PRISMA and MS Excel, Word and PowerPoint.
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Media Planner - Old Toronto, Canada - Spark Foundry
Description
Spirit of a startup, soul of a powerhouse
We are: Scrappy, Driven, Simple, and more importantly – dreamers. We are re-imagining what the future will look like with our clients in mind.
We take pride in our legacy and are committed to constant evolution – our worlddictates that now more than ever. By melding the spirit of a startup and the soulof a powerhouse across our business, we aim to bring modern heat to brands -the kind of heat that arises at the intersection of startup and powerhouse; of dataand content; of art and science; of old and new.
Energy and innovation fuel our startup spirit, while our marketplace clout,exclusive partnerships, and global practice capabilities deliver our powerhousesoul for our clients.
Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We also offer our employees market leading benefit and incentive programs. You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.
We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.
Job Description
This Media Plannerat Spark will be a performance-media leader on a broader strategy team, whichpursues and activates against data and meaningful human insights with the goal of driving measurablebusiness outcomes. The Senior Media Planner's key skillset includes analytical skills, mathproficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential.
Spark has experienced an incredible growth rate over the past years. The network hastransformed and moved at the pace of culture.
Responsibilities
Qualifications
Additional Information
Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Spark however, only those candidatesselected for an interview will be contacted.
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