Associate Director, Marketing and Communications - Toronto, Canada - Responsible Gambling Council

Responsible Gambling Council

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Associate Director, Marketing and Communications

Hybrid, based out of Toronto

Reports to the Vice President of Marketing and Communications:

At the Responsible Gambling Council we believe that gambling should not cause harm to people or the communities in which they live.

We exist to ensure that gambling safeguards are in place to promote the wellbeing of all those we serve.

Through our work with people, operators, regulators, researchers, government, and community stakeholders we seek to influence positive change and advance responsible gambling and harm minimization efforts.

The Associate Director, Marketing and Communications plays a pivotal role in driving our brand and prevention education efforts forward across the globe.

Reporting to the VP, Marketing and Communications, the Associate Director will lead all marketing and communication efforts across the organization (both B2C and B2B), with a primary focus on social marketing efforts.

This role will be accountable for leading a team to develop and implement a marketing plan focused on sports betting and online gambling prevention efforts.

As the Associate Director, you will work with RGC's advertising agency partners and lead the process from research and planning to execution and analysis.

As a key member of the organization, this individual will work closely with internal and external stakeholders and be a strong team leader who exemplifies our mission, vision and values.

KEY RESPONSIBILITIES

Social Marketing/Health Promotion:

Collaborate with cross functional team to lead the development and implementation of comprehensive marketing strategies and campaigns that support prevention education goals while ensuring that targets are set, monitored, and achieved.
Oversee all aspects of marketing campaigns, from concept through execution, spanning all marketing channels (as appropriate), including traditional, digital, and eventbased marketing.
Develop and manage budget and internal resources to execute programs on time, and on budget.
Identify and oversee research to better understand target audiences and identify prevention needs and consumer trends that are equitable and inclusive.
Manage relationships and create programs with stakeholders including operators, sports leagues, and universities/colleges.
Maintain a keen understanding of industry trends and research and make appropriate recommendations regarding communication strategy surrounding them.

Digital Strategy:

Work with internal/external stakeholders to identify opportunities for new content for website and social channels.

CRM Strategy:

Collaborate with internal teams to develop strategies and execute programs to support business development efforts.

Conferences/Sponsorship:

Act as key member of RGC Discovery Conference team to develop and execute marketing strategy for a worldclass global conference including sponsorship, promotion, and onsite experience.
Responsible for leading execution of sponsorships and trade show booths at industry conferences and community events (developing booth experience, marketing materials etc).

Team Leadership and Collaboration:

Lead, performance manage, and develop a team of marketing professionals.
Manage external marketing relationships, partnerships, and agencies.
Work closely with the VP Marketing and Communications, Evaluation and Programs Teams and CFO to evaluate and report on marketing KPIs.
Work with internal teams and graphics resources to ensure all communications are on brand.

QUALIFICATIONS:

8+ years of experience in marketing, communications, or related field
Post secondary degree in marketing, public health or related field required
Experience managing advertising agency relationships and workstreams.
Experience writing briefs that result in onbrand, high quality work from creative and PR agencies
Proven ability to plan, develop, and execute on marketing strategies within budget to meet quarterly goals
Excellent interpersonal abilities, multitasking and prioritizing, problem solving skills and communication skills
Excellent communicator with strong written, verbal communication and presentation skills
Highly proficient in the use of various social/digital media channels (including LinkedIn, Twitter, Instagram, YouTube and Facebook) and website content management systems
Experienced in the use of Microsoft Office (Word, Excel, PowerPoint), Google Analytics, and MailChimp
Strong selfdirected initiative, resourcefulness, and drive for innovation.
Ability to work under pressure, to grasp developing situations quickly and to meet deadlines
Knowledge and experience working from an equity, diversity and inclusion framework in the workplace with understanding of strategies to implement all three in a professional environment

The salary range for this role is $94,600 - $118,300 annually, commensurate with skills and experience.

RGC celebrates a