Manager, Lifecycle Strategy - Vancouver, Canada - Arc'teryx

Arc'teryx

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Department:
Commercial - Digital Commerce

Reports to:
Manager, CRM

Location:
North Vancouver, B.C. or Remote

Your Opportunity at ARC'TERYX

As a Manager, Lifecycle Strategy you will develop and implement the strategy for the lifecycle marketing program, ranging from acquisition to retention to post-purchase with a focus on instilling loyalty within our growing customer base.

You will lead a team in designing customer journeys, researching/implementing program improvements, and executing campaigns in support of the digital commerce objectives.

This role can be hired remote. Business operations occur on PST time zone.

Meet Your Future Team:

The CRM team uses a customer-led strategy to build meaningful relationships with our guests. We recognize that different approaches work best for different guests at different points in their journey with Arc'teryx.

Working closely with many other teams, we are passionate about people and strive to put the customer at the center of every decision we make.

If you were the Manager, Lifecycle Strategy now, here are some of the core activities you would be doing:

Overseeing the development of strategic initiatives for each stage of the customer journey, which include onboarding, engagement, and retention
Leading the CRM personalization strategy to support building 1:1 relationships with our guests
Implementing new tools, tech, and data architecture to support the continued growth of the CRM program
Developing and optimizing retention strategies, analyzing findings, presenting recommendations and scaling as necessary
Identifying Lifecycle KPI's (churn, rebuy, etc.) to effectively measure the programs performance and drive business requirements
Analyzing and actioning on data and results to monitor the performance and health of programs and identify areas for improvement
Recommending new communications and journeys to the Manager, CRM & Lifecycle Marketing Programs and CRM team supported by data predictive modelling

Here are some of the things you could be working on in the future:

Leading the development of path-to-purchase, churn, offer propensity, and cluster strategies that reflect an understanding of guest needs and intent
Partnering with the Digital Commerce team to leverage customer interaction touch points and infuse personal, onetoone crosschannel programs
Developing audience and customer segmentation strategies to maximize performance of key clusters and customer lifetime value

Are you our next Manager, Lifecycle Strategy?:

You have a Bachelor's degree in business, marketing, or communications or a related field
You have 4+ years' experience in lifecycle marketing, CRM, or retention marketing
You have an understanding of Salesforce tools including Marketing Could, CDP, and MCP
You have a demonstrated a deep understanding of lifecycle and loyalty marketing programs
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
You have experience in acquiring, segmenting, targeting, and retaining customers using datadriven user insights
You have a deep understanding of lifecycle KPI's and are experienced in effectively managing and reporting on them
You have experience with Salesforce Marketing Cloud, Interaction Studio, and CDP
You are always thinking in the shoes of the customer / consumer
You are innovative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are resultsdriven and have a passion for pursuing audacious goals

Equal Opportunity

Arc'teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected.

We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better.

We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Design your Purpose. Live our Values.