Marketing Manager - North York, Canada - Fuji Spray

Fuji Spray

Verified Company

North York, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who We Are

Fuji Spray is seeking a qualified and dynamic Marketing Manager to join the team at its head office in north Toronto.

Fuji Spray is an award-winning global leader in the design and manufacture of innovative paint spray systems for the woodworking, sunless tanning and automotive industries.

Based in Toronto for almost 40 years, Fuji Spray's branded products are used by professionals and serious do-it-yourselfers in countries around the world.

Fuji Spray is committed to providing best-in-class products and customer service, with countless exceptional reviews that are unparalleled in the industry.

Job Summary
This position demands a blend of marketing expertise, excellent communication skills, keen initiative, and well-developed interpersonal skills.

The Marketing Manager will be responsible for all aspects of the company's marketing activities, working in tandem with our internal sales team to spearhead and implement marketing strategy, projects and day-to-day activities to enhance the Fuji Spray brand and drive sales.

The Marketing Manager will also work on a variety of corporate marketing initiatives for all our brands as well as run distributor campaigns, develop content and collateral, build relationships with publications and influencers, maintain websites and e-commerce, and coordinate tradeshows, workshops, and training opportunities.

The marketing manager will be a talented marketing professional wearing multiple hats and able to thrive as a multi-tasker in a hands-on role.

Responsibilities

Develop and execute annual marketing strategy for all brands and initiatives including Digital, Advertising, Communications and Creatives
Prepare annual marketing budget and manage promotional spending
Lead the planning and coordination of event marketing initiatives, including tradeshows and workshops (preshow, during and postshow initiatives)
Set, monitor and report on internal marketing team goals
Develop creative briefs and drive creative direction to meet objectives for all publicfacing communications and advertising initiatives, including print, digital and video assets
Manage content and updates for customers and internal teams in support of sales initiatives
Provide marketing support and data analytics to senior management in support of sales initiatives
Identify and manage various brand partnerships and relationships, including influencers, creators, blog writers, vendors and agencies
Lead improvement and optimization of all eCommerce channels
Establish gotomarket strategy for product launches in collaboration with other teams, including product development, launch communications and packaging design
Drive and coordinate brandspecific educational programs.
Maintain annual marketing calendar
Leverage analysis and tracking to measure the effectiveness and impact of current marketing campaigns and initiatives, and optimize strategies for improved performance
Present ideas and final deliverables on marketing campaigns
Collaborate with crossfunctional teams about program specifics, strategies and budgets
Facilitate marketing requests from senior management and maintain accurate records of approvals
Provide insight and gather product information to create new materials including blogs, social media content, web content and other customerrelated materials such as

flyers/brochures/publications

Updating, trouble shooting, changing content on websites
Updating and keeping track of domain names and subscriptions
Conduct market research to analyze customer behaviours and identify trends
Manage and edit product images
Assist with marketing related distributor needs
Oversee social media accounts and websites to engage existing customers and establish positive public relations
Implement search engine optimization (SEO) in online media
Research trends and new marketing opportunities, and brainstorm ideas with internal sales team and senior management

Qualifications

An undergraduate degree or college diploma in Marketing or Business Administration and a minimum of 2 years of marketing experience
Superior verbal and written communication skills and the ability to work successfully both independently and within a team dynamic
Strong analytical skills to analyze metrics and create reports
High level of creativity
Excellent proofreading skills and attention to detail
Demonstrated ability to handle multiple projects
Strong time management, organizational and planning skills
Proven selfstarter and the ability to drive initiatives
Experience working with outside vendors, agencies and distributors
Strong computer skills including MS Office
Proficiency in the following programs and software will be an asset:
Adobe Creative Suite
Content Management Systems (Wordpress Multisites, Wix, Squarespace)

- eCommerce Platforms (Shopify, WooCommerce, Amazon Vendor Central, Amazon Seller Central)