- Develop a detailed marketing plan to position our products in a competitive market.
- Initiate and develop tools and programs focused on a variety of clinical and non-clinical audiences (i.e., oncologists, surgeons, pathologists, and patients.).
- Support and organize aspects of speaker, advisory boards and peer-to-peer education programs, including faculty selection, recruitment, agenda development, logistical coordination, and regulatory and compliance review.
- Work with Digital Marketing to execute digital marketing campaigns and leverage omni channel marketing.
- Liaise with various outside groups, including current or prospective service vendors, such as Advertising, Medical Education, and PR agencies.
- Collaborate with internal parties, especially the Canadian commercial team, international marketing team, and medical affairs director, on a wide range of projects.
- Handle questions and requests related to marketing programs and functions and keep current on all technical and clinical data associated with the assay.
- Maintain a pulse on the future of genomic cancer diagnostics and healthcare trends.
- Attend outside meetings and prepare reports to convey scientific or competitive information that may affect Exact Sciences' market, as needed.
- Assist in coordinating regulatory and legal review of new or revised materials in a timely fashion.
- Manage spend and budgets as per annual plans, working closely with the country business lead.
- Excellent teamwork and interaction skills; ability to lead cross-functional teams and interface effectively with internal partners to include Sales, Medical Affairs/Communications, Market Access, Communications, Executives, and outside agencies and vendors.
- Exceptional organizational and project management skills.
- Ability to multi-task on multiple projects and deliverables at once; sense of ownership in driving projects to completion.
- Strong initiative, critical thinking, and problem-solving ability.
- Ability to simplify complex data.
- Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
- Support and comply with the company's Quality Management System policies and procedures.
- Standing or sitting at a desk for extended periods of time may be necessary.
- Ability to travel away from work location, which may include national and international, and overnight and weekend travel.
- Bachelor's degree.
- Minimum of 5+ years working in Healthcare Industry; experience in Oncology is preferred.
- Solid experience in marketing (and sales) roles with strong track record of success.
- Excellent communicator with proven oral and written communication skills.
- Entrepreneurial mindset and a willingness to take the initiative.
- Ability to independently deliver quality results in a timely manner.
- Proven analytical skills and comfortable working with scientific data.
- Excellent listener who is intellectually curious and is comfortable working with ambiguity.
- Competent computer skills with proficiency in all Microsoft applications
- Has a sense of urgency and is committed to delivering on time results.
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Marketing Manager, Canada - Dartmouth, Canada - Exact Sciences
1 week ago
Description
Help us change livesAt Exact Sciences, we're helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you're working to help others.
Position Overview
Reporting to the General Manager, International, the Canadian Marketing Manager will be responsible for developing annual Canadian brand plans in close cooperation with all internal stakeholders for our inline product, the Oncotype DX Breast Recurrence Score Test, as well as future pipeline products. The Marketing Manager will work with the Canadian commercial team to define, develop, and execute the marketing plan in Canada; including projects associated with promoting and educating clinician customers and patients, defining product positioning, assessing national and regional market potential, and developing promotional material and messaging.
The candidate will be responsible for working closely with cross functional colleagues based in Zug, Switzerland including International Marketing, Medical, Legal, Biostatistics, Market Access and Corporate Communications to execute the brand strategy and related tactics to drive the Canadian business.
This position is remote work based and located in Canada.
Essential Duties
include but are not limited to the following:
Sous la responsabilité du directeur général, International, le directeur du marketing canadien sera chargé d'élaborer des plans annuels pour la marque canadienne, en étroite collaboration avec toutes les parties prenantes internes, pour notre produit en ligne, le test Oncotype DX Breast Recurrence Score , ainsi que pour les futurs produits en cours d'élaboration. Le responsable marketing travaillera avec l'équipe commerciale canadienne pour définir, développer et exécuter le plan marketing au Canada, y compris les projets associés à la promotion et à l'éducation des clients cliniciens et des patients, à la définition du positionnement du produit, à l'évaluation du potentiel du marché national et régional, et à l'élaboration de matériel promotionnel et de messages.
Le candidat sera chargé de travailler en étroite collaboration avec des collègues interfonctionnels basés à Zug, en Suisse, notamment dans les domaines du marketing international, du médical, du juridique, de la biostatistique, de l'accès au marché et de la communication d'entreprise, afin de mettre en œuvre la stratégie de marque et les tactiques connexes pour stimuler les activités au Canada.
Ce poste est basé sur le travail à distance et situé au Canada.
Les tâches essentielles
comprennent, sans s'y limiter, les tâches suivantes
- Élaborer un plan de marketing détaillé pour positionner nos produits sur un marché concurrentiel.
- Initier et développer des outils et des programmes axés sur une variété de publics cliniques et non cliniques (oncologues, chirurgiens, pathologistes et patients
- Soutenir et organiser les aspects relatifs aux conférenciers, aux conseils consultatifs et aux programmes de formation entre pairs, y compris la sélection du corps enseignant, le recrutement, l'élaboration de l'ordre du jour, la coordination logistique et l'examen de la réglementation et de la conformité.
- Collaborer avec le service de marketing numérique pour mettre en œuvre des campagnes de marketing numérique et tirer parti du marketing omni-canal.
- Assurer la liaison avec divers groupes externes, y compris les fournisseurs de services actuels ou potentiels, tels que les agences de publicité, de formation médicale et de relations publiques.
- Collaborer avec des parties internes, en particulier l'équipe commerciale canadienne, l'équipe marketing internationale et le directeur des affaires médicales, sur un large éventail de projets.
- Traiter les questions et les demandes liées aux programmes et aux fonctions de marketing et se tenir au courant de toutes les données techniques et cliniques associées à l'essai.
- Suivre de près l'évolution des diagnostics génomiques du cancer et les tendances en matière de soins de santé.
- Assister à des réunions externes et préparer des rapports pour transmettre des informations scientifiques ou concurrentielles susceptibles d'affecter le marché d'Exact Sciences, le cas échéant.
- Aider à coordonner l'examen réglementaire et juridique des documents nouveaux ou révisés dans les délais impartis.
- Gérer les dépenses et les budgets conformément aux plans annuels, en étroite collaboration avec le responsable de l'activité dans le pays.
- Excellentes aptitudes au travail en équipe et à l'interaction ; capacité à diriger des équipes interfonctionnelles et à assurer une interface efficace avec les partenaires internes, notamment les ventes, les affaires médicales/la communication, l'accès au marché, la communication, les cadres, ainsi que les agences et les fournisseurs externes.
- Compétences exceptionnelles en matière d'organisation et de gestion de projets.
- Capacité à mener de front plusieurs projets et livrables ; sens de la responsabilité dans la conduite des projets jusqu'à leur terme.
- Sens de l'initiative, esprit critique et capacité à résoudre les problèmes.
- Capacité à simplifier des données complexes.
- Respecter la mission et les valeurs de l'entreprise en faisant preuve de responsabilité, d'innovation, d'intégrité, de qualité et de travail d'équipe.
- Soutenir et respecter les politiques et procédures du système de gestion de la qualité de l'entreprise.
- Il peut être nécessaire de rester debout ou assis à un bureau pendant de longues périodes.
- Capacité à voyager en dehors du lieu de travail, ce qui peut inclure des déplacements nationaux et internationaux, ainsi que des déplacements de nuit et de week-end.
Exigences
- Baccalauréat.
- Au moins 5 ans d'expérience dans le secteur des soins de santé ; une expérience en oncologie est préférable.
- Solide expérience dans le domaine du marketing (et de la vente) avec de solides antécédents de réussite.
- Excellent communicateur avec des compétences avérées en communication orale et écrite.
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