Social Media - Toronto, Canada - Sweat and Tonic

Sweat and Tonic

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Sweat and Tonic

Sweat and Tonic (S&T) is Toronto's most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada.

We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together.

With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace, and event venue, inspires collaboration and innovation.

Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof - a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto.

In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 immersive fitness & wellness hub in Toronto at The Well.

This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.

About the Role

Primary Job Responsibilities

Be the voice of S&T across all social media platforms
Develop S&T's social media calendar and strategy to grow S&T's brand presence and reach across all social media channels
Work closely with crossfunctional teams to strategically plan, manage, and execute the social content calendar by developing content concepts from ideas to completion
Coordinate and engage with instructors and the S&T community to create content, including videos, reels, and photoshoots
Identify industry trends and best practices through monitoring competitors, influencers, and other social media leaders to develop ideas and proactively manage S&T's social media strategy
Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
Oversee S&T's influencer program, including measuring results and driving its success
Oversee community management across all channels, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
Work and coordinate with brand partners, including organizing community events, activations, and social collaborations
Measure and report on relevant weekly, monthly, and quarterly social media metrics, including recommendations to shift on strategy when required
Administrative support, including but not limited to team onboarding, data entry, and marketing operations

About You

Undergraduate degree specialization in marketing, graphic communications, and/or PR preferred
35 years of working experience in organic and paid social media marketing, communications, influencer marketing, PR and/or related field
Extensive experience with social media platforms, including Instagram, Facebook, Threads, TikTok, and LinkedIn
Understanding of basic HTML, social media publishing tools, photo editing and blog publishing
Understanding of social media metrics and reporting tools
Understanding of SEO, paid social advertising (e.g. Meta Business Suite) and digital marketing best practices. Proficiency in GA4 and Google Ads are an asset.
Experience in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop
Photography and videography skills are an asset
Customer service oriented passionate about problem solving and helping our community
Exceptional written and verbal communication skills, including copywriting and creative writing
Detailoriented with a sharp eye for design
Outstanding organizational and time management skills
Ability to understand, interpret, and transform complex ideas and information into easytounderstand, customercentric marketing and communications
Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights
Interest in fitness, health and wellness, and luxury brands

Compensation & Benefits
- $50,000 - $60,000 base salary dependent on experience

Quarterly bonus incentive program
Comprehensive health benefits
Unlimited S&T membership for you and a loved one
Annual salary appraisal
40% off at Sweat and Tonic shop
20% off at Tonic Bar
Access to discounts at up to 5,000 retailers across Canada
Employee Assistance Program
Topup parental leave
Up to $2,500 tuition reimbursement annually

Inclusion and Equal Opportunity Employment
We are an equal-opportunity employer. In addition, we are committed to providing accommodations for applicants upon