Marketing Program Manager - Mississauga, Canada - Medtronic

Medtronic

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Careers that Change Lives

Bring your talents to a leader in medical technology and healthcare solutions. Rooted in our long history of mission-driven innovation, our medical technologies open doors. We support your growth with the training, mentorship, and guidance you need to own your future success. Join us and engineer your career
Plan, design and execute marketing programs that will preserve, develop and grow of defined Neuro Spine & Surgery products. Work with customers, field sales and management to understand the market, competitive strategies, and product opportunities.

This role requires a strong understanding of hospital clinical practices and the healthcare environment, commercial expertise and market analytics, along with a background in strategic marketing.

A day in the life.
- _Directs the development of company market requirements for specific product(s) or product line(s). _
- _Leads and coordinates product planning, product launches, product management, market development and market research activities. _
- _Interacts directly with product managers to identify new marketing opportunities. _
- _Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion. _
- _Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to marketplace. _
- _Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships. _
- _Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions. _
- _Responsible for reporting complaints and Adverse Drug Reactions (ADR) _

Product portfolio responsibilities including pricing and promotion, demand planning, backorder and obsolescence management, SOGL and product launch plans.
Conduct market research and analysis activities with key customer groups to reveal marketing opportunities including product positioning and message evolution. Monitor competitive activity, and make strategic changes (pricing, product mix) as required.
Sales/revenue forecasting for respective portfolio, review progress against AOP on a quarterly basis. Prepare AOP, strategic plans, quarterly business reviews, annual expense requirements, etc.
Lead Canadian market development assessment plans (PAA) and supports valuebased initiatives within portfolio.
Design, coordinate, and conduct inhouse and fieldbased training sessions for customers and Medtronic staff
Establish strong relationship, trust and credibility with the Marketing team from the Global Business Units
Continuously build market and clinical insights and assess business trends to develop and refine strategic vision for the portfolio to maximize growth
Manage and compile regional clinical customer and clinical expert advocates (key opinion leaders, therapy experts)
Plan and execute on clinical education activities thru conferences, symposiums, trade shows, visiting clinician programs (VCPs) and therapy awareness programs (TAPs)
Responsibilities may include: developing digital marketing strategies and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
Regular consultation with other departments in Medtronic to maximize potential synergies: therapy development, marketing operations, supply chain, RAQA, clinical research & sales
Develop and maintain strong relationships with Regional Sales Managers, Territory Managers, surgeons and all other customers through regular field visits
Regular consultation with other departments in Medtronic to maximize potential synergies: therapy development, education, marketing, clinical research & sales
Additional activities required to effectively manage the portfolio

Must haves
:

- _Bachelor's degree _of Science or Business Degree
- _Minimum of 5 years of relevant experience, _including product launch or product line extension experience

Experience in medical devices or pharmaceutical sales
Excellent ability to analyze situation & reasons critically with a track record of turning ideas into results
Ability to work with mínimal supervision
Market research and analytics and sound business acumen
Strong collaboration & communication skills (oral and written)
Reflects high level of integrity in people and business management practices
Capacity to challenge status quo, innovate both clinically and technically as trends evolve
Multitasking and priority management skills
Ability to travel up to 30%
Computer software knowledge: Word, Excel, PowerPoint

Nice to haves
:

- _Advanced degree _