Content & Social Media Specialist - Vancouver, Canada - MLA Canada

MLA Canada

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About the Role

Qualifications:

23 years' experience in social media/content creation
You're a strategic problem solver who's selfmotivated, productive, and efficient.
Thirst for creativity and storytelling. Able to create compelling content, uncover creative angles, and craft interesting stories.
You have a sharp eye for detail and are consistent.
Ability to collect, analyze, and use social data to affect change.

Key Accountabilities:

Corporate Communications

Support the execution of an overarching corporate marketing strategy that connects back to the MLA Canada's brand, purpose, and business development initiatives
Monitor, analyze, and optimize content and platforms for performance and community engagement opportunities
Support the communications team with other initiatives and campaigns as directed by our Director of Corporate Marketing

Content and Social Media

There are 3 key performance indicators to this role: Content Planning, Content Creation and Community Management.

Content Planning

Prepare and develop an organized monthly content calendar that aligns with the brand strategy and business objectives
Develop briefs and storyboard digital content for brand campaigns
Analyze performance statistics on a weekly and monthly basis so you can recommend what's working and what's not to refine our content strategies.
Monthly review with manager on performance indicators and your recommendations for optimization

Content Creation

Create and edit content for various audiences that is consistent with MLA Canada brand tone of voice, a keen eye for detail, and excellent grammar. We expect the work submitted to be a finished product. Your manager will review for strategic alignment for content and deliverables.
Create static and short videos for digital and social media channels including but are not limited to Instagram, LinkedIn, Facebook, Twitter, and YouTube.
Basic design skills to create visuals for brand storytelling
Copywriting for social media content with content and hashtags tailored for each platform.
Sourcing user generated content online for reposting/sharing.
Maintaining all assets in an organized manner.
Implement campaigns to drive traffic to content assets by leveraging search, social media, and paid advertising in collaboration with the Digital Media Manager

Community Management and Engagement

Setting and achieving community engagement and growth goals
Stay uptodate on emerging social media trends and best practices to continually improve our social media strategy
Follow industry related news and generate ideas around trending topics, best practices, using new technologies, tools, and programs
Manage online social channels daily to answer and monitor questions for the purpose of improving our followers' overall brand experience and drive engagement

Job Types:
Full-time, Permanent

Benefits: