Communication and Marketing Events Coordinator - London, Canada - Western University

Western University
Western University
Verified Company
London, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description

About Western:


Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth.

We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.


About Us:


Responsibilities:


Key Accountabilities:

  • Develops multimedia and traditional content in support of the 2024 International ACAC conference, which is in line with branding needs of Western University, the International ACAC organization
  • Creates strategic communications plans in collaboration with leadership, workback schedules, and evaluation for the event
  • Liaises and consults with key stakeholders and vendors both internal and external
  • Ensures this event provides strong, consistent positioning of Western as one of the top universities in the country and internationally
  • Provides support and guidance to ensure effective and accurate communications that comply with related legislation, and University policies and procedures
  • Keep abreast of current marketing and content development best practices and identify new opportunities, trends, marketing, and messaging related to the event
  • Follows a content development workflow for the website and other digital channels, including timelines, stakeholder approvals, and stakeholder involvement
  • Oversees the planning, organization and publishing of website content from a communications and reputation management perspective for the 2024 International ACAC Conference
  • Supports the development of media such as video and photography (for advertisements, social media, web banners, virtual tour platform); conceptualizing, storyboarding, and project management

Qualifications:


Education:


  • Undergraduate Degree in Communications, Public Relations, Journalism/Media or related program

Experience:


  • 2 years' experience in a communications, marketing, or journalism/media related field with an emphasis on digital communications
  • Experience overseeing event logistics and coordination

Preferred:

  • Previous experience in a postsecondary environment
  • Experience implementing communications plans, marketing and/or journalism, with responsibility for managing projects and developing communications
Knowledge, Skills and Abilities

  • Familiarity with ecommunication tools including website and graphic design principles and with social media platforms relevant to student populations
  • Knowledge of theory and best practices in content strategy and of marketing trends and best practices
  • Familiarity with principles of writing, including grammar and style, argument, and coherence
  • Ability to collaborate across internal and external boundaries to meet common objectives, improve outcomes and support work beyond one's own unit
  • Compelling and persuasive communication skills to engage individuals and teams inside and outside the University
  • Communication skills to engage audiences, with confidence interacting with individuals at all levels of the organization
  • Demonstrated intercultural competency and knowledge of crosscultural research and work practices
  • Ability to quickly adjust priorities in response to unexpected events or changing circumstances
  • Intermediate computer skills in Microsoft Office Suite, with content management systems (e.g. Cascade), and with file management and transfer systems
  • Proficiency with Adobe Creative Suite, such as Photoshop, InDesign and Premiere preferred
  • Demonstrated photography and videography skills, including production planning, scripting, filming plans and related logistics to tell a wide range of stories
  • Ability to interact professionally with students, staff, faculty, and other members of the University community
  • Demonstrated ability to complete detailed analytics and reports

Why Western?:

Consideration of applicants will include an assessment of previous performance, experience, and qualifications. Applicants should have oral communication skills in English.


Western Values Diversity:


Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.
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