- Drive the strategic vision for ad operations on retail media platforms, ensuring alignment with business objectives and client needs
- Lead and inspire the ad operations team, setting high-performance standards and championing professional development
- Oversee the management, launch, and continuous optimization of advertising campaigns across multiple channels
- Establish robust processes for analyzing campaign performance to maximize effectiveness and ROI
- Cultivate strong interdepartmental relationships to facilitate integrated, efficient campaign delivery
- Remain ahead of the curve on market trends and competitor shifts, advising the strategy team on potential implications
- Administer campaign budgets and projections, relentlessly pursuing excellence in client investment outcomes
- Promote an ethos of testing and learning, pushing the boundaries of ad placements, targeting approaches, and creative innovation
- Act as a key advisor to clients, offering deep insights and guidance to enhance their advertising strategies
- Collaborate closely with product development to translate frontline feedback into tangible enhancements for our advertising solutions
- Author comprehensive reports that not only track campaign performance but also inform future strategic initiatives
- Proactively address campaign challenges, standing at the ready with remedies that are both swift and measured
- Maintain a responsive and flexible campaign management strategy that can quickly adapt to platform or market alterations
- Support the sales team with media plan development and strategic pitches to reinforce pre-sales efforts
- Drive continued learning within the team to master the latest in retail media technology and practices
- At least 5-7 years of strategic leadership experience in digital advertising campaign management for retail media or related sectors
- Proven track record of scaling ad-operations and driving significant growth within the digital advertising space (retail-media specific is preferred), managing budgets > $10M CAD per year
- Expert-level proficiency in data analysis with a history of using insights to spearhead campaign innovation
- Exemplary communication skills paired with a collaborative spirit to forge and nurture cross-functional alliances
- Deep expertise in the complexities of retail media networks and a proven leader in the evolution of the advertising industry
- Exceptional project management skills, balancing multiple initiatives with finesse and unwavering precision
- A visionary mindset, constantly engaged with emerging industry trends and preparing the team for the future of advertising
- A demonstrated commitment to mentoring teams, sharing knowledge, and elevating the entire unit's expertise
- Autonomous, self-motivated individual with the drive to own critical tasks and deliver beyond expectations
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Manager, Advertising Operations - Toronto, Canada - Canadian Tire Corporation
Description
What you'll do
As the Manager, Advertising Operations for our dynamic Retail Media Network, you will be at the helm of our advertising unit, leading the team that sets the gold standard in executing client campaigns within the retail media network space. Your mission will be to drive superior client results, foster innovation, and uphold our reputation as leaders in the retail media advertising domain.
What you bring
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
#LI-RM1
À propos de nous
La Société Canadian Tire Limitée (Société) est l'une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l'entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d'apprentissage offerts par l'entremise de l'Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d'épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d'avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d'un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l'âme, les résultats nous motivent, l'inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C'est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d'entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici
Notre engagement envers la diversité, l'inclusion et l'appartenance
Nous nous engageons à favoriser un environnement où le sentiment d'appartenance est florissant et où la diversité, l'inclusion et l'équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d'une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l'âge, de la capacité perçue, de la langue parlée, de l'orientation sexuelle et de l'identité de chacun. Nous sommes unis dans notre objectif d'être ici pour contribuer à améliorer la vie au Canada.
Accommodements
Nous tenons fermement à notre valeur fondamentale d'inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d'équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d'accommodements pour postuler à ce poste ou lors de l'entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.
