Director, Brand - Canada - Huge

Huge Canada

1 week ago

Description

Location:
This position is remote within Canada.
About Strategy and Data.

The global Strategy and Data craft at Huge is a diverse, multidisciplinary team of 100+ strategists, analysts, data scientists, consultants, and product managers across the globe.

The team works collaboratively with our Creative and Technology crafts to create and develop strategy that brings physical and digital experiences to life.

Every member of Strategy & Data at Huge shares a common approach we're creative, non-linear thinkers who connect the dots between culture, business, and technology in new ways.

We're seeking a Group Director of Insights who brings passion and dedication to qualitative research, and can level up the craft to ensure all of our work is underpinned by impactful and uncommon insights.

At Huge, we believe in the value qualitative research brings to developing sound business and experience strategies and, ultimately, to finding the best solutions.

Our research team informs what people need and want from a brand experience or product.
Building a set of repeatable, scalable qualitative research methods and practices that serve a diverse client base and wide range of budgets and timelines
Conduct, moderate, and oversee qualitative research across various projects
Collaborate with Designers and Strategists to set research goals and ensure quality research outputs and best-in-class designs
Analyze qualitative research data and synthesize into actionable briefs
Develop and share archive of research methodologies and cross-project learning
Define, lead, and publish internal qualitative research projects that drive original thought leadership for the agency and elevates our reputation in the industry
Work closely with the creative, strategy, and data teams to ensure insights are effectively integrated into our work.
Develop and implement internal training to enhance the team's qualitative research skills and knowledge
Foster a culture of data-driven decision making within the agency
desire to grow and shape the research acumen of the entire strategy and data team
~ Ability to execute and direct primary qualitative research, including using methodologies like co-creation, concept testing, ethnographic, depth interviews and other field research
~ Published perspective and thought leadership around future trends and forces impacting brands, customers, experiences and design
~ Ability to adjust research tasks based on timing (comfortable with agile methods and quick turnarounds)
~ UX design experience and/or design thinking experience is a bonus
~ Proactive, hands-on 'player coach' who loves a challenge and is comfortable both making content and directing others

We create products and experiences that grow the world's most ambitious brands.

We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies.

We believe all experiences should be intelligent, shoppable and unique to every brand.

Regardless of race, gender, religion, sexual orientation, age, disability, or if you're parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

We strongly support diversity in the workforce. LI-POST #LI-Remote
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Director, Brand - Canada - Huge

Description

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