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    Director, Brand and Digital Marketing - Canada - Stonewood Group Inc.

    Stonewood Group Inc.
    Stonewood Group Inc. Canada

    2 weeks ago

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    Description

    Supply chains power the world, a fact that has been underscored by the challenges of the pandemic and the changes it has brought.

    Virtually every supply chain around the globe is changing, driven by ecommerce, geopolitical forces, rising labour costs, and shifting consumer demands.

    Many existing supply chain platforms are old and were put in place for Y2K.
    Our client is a global provider of SaaS supply chain solutions that equip the borderless enterprise for growth.

    Spanning multiple complex, regulated and high-volume distribution industries, the company delivers dynamic and powerful solutions for warehouse management, distribution and transportation management, supply management at point of use, retail order management, as well as financial management and analytics solutions.

    From demand planning to demand fulfillment, the company puts power into the hands of both front-line workers and back-office planners, helping business leaders operate sustainable and scalable logistics so they may focus on the future of their products, services and people, not on their operational challenges.

    Customers around the world trust their supply chains to the company in the healthcare, service parts, third-party logistics, retail and general wholesale high- volume distribution industries.

    The company is the market leader in North America for supply chain solutions for health systems and hospitals. Other vertical markets are growing rapidly as well.
    With attractive industry tailwinds, our client's organic growth is accelerating and may be augmented by some M&A. The marketing elements of that growth will be the responsibility of the Chief Marketing Officer.
    Our client is headquartered in Canada with offices, staff and customers in the Americas and EMEA. The company is listed on the Toronto Stock Exchange (TSX)
    Our client is currently seeking a Chief Marketing Officer.

    Reporting to the CEO, the Chief Marketing Officer will underpin the goals of the marketing department to the organizational revenue goals.

    To achieve this, the individual will be responsible for planning and executing high-impact, strategic marketing programs to promote the firm's unmatched software solutions.

    The position will also manage the execution of digital marketing campaigns and lead/demand generation strategy, to support new demand and pipeline conversion.

    Finally, the CMO leads the product marketing team and assumes responsibility for the strategic direction of the company's product portfolio and their market success.

    The CMO works closely with other members of the executive team to deliver product solutions that will be highly successful in the marketplace.

    Evaluate, develop, direct and execute effective marketing plans and strategies consistent with the company's overall strategic objectives.
    Provide ongoing direction, performance management and developmental support of the marketing team in all functional areas. Focus the marketing team to drive the business to increased revenue generation, growth, sector leadership, and ultimately profitability;
    Develop and execute a strategic marketing plan that results in substantial revenue growth for the organization, and continues to build equity in the company's brand
    Own and maintain the annual marketing plan and budget
    Performing market research, market validation and whitespace analysis to identify new opportunities for existing and new products
    Foster close relationships with all key market constituents (customers, non-customers, analysts and competitors) to validate product strategy
    Oversee/complete competitive analysis against key criteria. Maintain close oversight of market analyses to develop and provide market requirements in response to customer needs, and market opportunities

    Understand the thorough business case for proposed products and initiatives, including cost/benefit estimates, market trends, competitive analysis, risk analysis, industry best practices and product development timelines.

    Provide ongoing direction, performance management and developmental support of the product marketing team. Proactive member of the senior management team involved with M&A analysis and activities.
    Key Performance Deliverables
    Specific measures of performance will be discussed and agreed upon with the successful candidate.

    Aims to improve upon past performance. Able to stand back from immediate problems in order to focus on more far reaching ideas.
    Planning & Objective Setting

    Is realistic about time-scales and builds in appropriate checkpoints, milestones and controls in order to ensure that desired results are realized.

    Quickly follows up on customer/client contacts and complaints. Seizes opportunities and acts upon them immediately. Brings various perspectives and approaches together, combining them in a creative fashion to implement effective improvements.
    The following indicates specific industry, academic and functional experience/qualifications that are important to the successful achievement of the identified responsibilities and performance deliverables:
    Proven experience developing lead / demand generation program & strategies for a B2B software or software-related company
    Several examples of having successfully lead and carried out the Go-to-Market programs
    At least 5 years' experience managing the strategic development and execution of marketing activities in a software environment
    Bachelor's degree in Marketing, Business, or related field required; MBA, preferred
    Understanding of progressive intent marketing and dart funnel strategies
    Knowledgeable with 'on-premise' and cloud-based software solutions
    Solid experience with lead generation/nurturing and digital marketing campaigns
    Proficient in the principles of product marketing
    Events marketing experience
    Experience with partnership marketing strategies and support
    Able to work on multiple projects and deliverables simultaneously
    Possess a strong sense of urgency and ownership over projects and deliverables
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