Head of Marketing, Canada - Toronto, Canada - Travelzoo

Travelzoo

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Travelzoo has an opening for a Head of Marketing, Canada.

The marketing team is responsible for acquiring and retaining Travelzoo members; increasing brand awareness through public relations, social media and brand marketing; and elevating our brand perception across everything that we do.

The team also establishes Travelzoo as a thought leader in the travel industry and increases B2B demand for our products and services in partnership with our sales teams.

Do you feel...

Energized to take on management of our social media channels, bringing ideas and a testandlearn orientation to drive follower and engagement growth
Enthusiastic to work with marketing colleagues in other countries to share best practices and learnings and work with crossfunctional teams to coordinate multichannel campaigns
Curious and resourceful to research new emerging platforms and tools to find new ways to deliver growth and to creatively solve problems
Confident in distilling communications' objectives into ad headlines, campaign creative, video scripts, social media, press releases and other brand communications
Experienced writing briefs that result in onbrand, high quality work from creative and PR agencies
Experienced developing and managing multichannel brand and member acquisition campaigns including both online and offline components
Experienced coordinating all aspects of trade show attendants and B2B events
Motivated to work with other teams to make the case for crossfunctional projects, laying out cost benefit and business impact in order to obtain alignment and required resources

You are ideally

Degree educated (Bachelor's degree or equivalent experience, preferably in Marketing, Communications, Advertising, Journalism, or Hospitality
A rising professional with 710 years of experience, including direct experience in a related field (Digital Media, PR, Advertising)
A highperformance thinker with a strong work ethic and sound judgement
An excellent verbal and written communicator
Experienced at managing social media channels with a track record of driving significant follower and engagement growth
Comfortable working with quantitative and qualitative insights to understand user behavior

What's in it for you

Broaden your horizon by working on a global team and potentially in a different country
Experience one of our travel deals firsthand we call it the Travelzoo Experience
We recognize your achievements with our employee awards
Enjoy working like an entrepreneur? Our flat hierarchies will provide you with this opportunity
Hybrid work model. Meet virtually or in one of our elegant workspaces in the heart of vibrant cities
Is lifelong learning important to you? We offer online and offline learning options
We offer competitive compensation and benefit packages