Marketing Manager - Toronto, Canada - The Travel Corporation

The Travel Corporation

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Travel Corporation is an industry leader, and career opportunities at The Travel Corporation are as diverse as the travel experiences we offer.

Our teams, our family, is absolutely our greatest asset. Working with a collaborative team spirit, we are dedicated to providing exceptional service to our customers.

The Travel Corporation offers employees a comprehensive benefits package; training and support to foster career development; travel opportunities; and a driven culture anchored to the principals of diversity and inclusivity.

Marketing Manager - Brendan & Contiki

Responsible for executing the tactics within the annual marketing plans for Brendan and Contiki, including managing multiple priority projects and working with teams across multiple regions and time zones
Manage Go To Market plans for brand, content, partnership (brand or tourism board) or product related campaigns, inclusive of execution schedules with respective team members and ensure timelines are meet and information distributed in market is accurate
Communicate and uphold the messaging and positioning that differentiates the brands/products throughout all inmarket activity across various channels for both B2B and B2C audiences
Work with product development teams to understand the brand's experiences to better communicate the benefits within our channels
Support the development of assets, including video assets, facilitating, and coordinating with Creative Designer, operations team and SVP of Marketing
Communicate any brandspecific updates, changes, new campaigns, brand activity, and other related items effectively in both written and verbal formats across interdepartments; work with Marketing Director and other BCMs on multibranded communications
Responsible for filling out, maintaining and distributing the brand's Marketing Calendar to appropriate team members, including global teams
Manage and supervise direct report; working with the Marketing Coordinator to ensure timely delivery of support assets, including for PR (i.e. landing pages, blog articles, images, etc.) and all tactics within the annual marketing plan
Responsible for facilitating and supporting the development of the Brendan brochure, including managing timelines, proofing and working with Creative Designer, operations team, SVP of Marketing, print and distribution teams
Liaise with the Vice President of Marketing & Communications on any PR communications related to brand updates, campaigns, trends and other items designed to get pick up in media outlets
Provide written responses to journalist questions via the PR Agency, including sourcing staff quotes and pulling relevant reporting for support data
Manage travel arrangements for journalists experience the brand's product, coordinating with Partner Services and PR Agency
Manage competitive and marketing research efforts, including consumer/trade research and assisting in monitoring and reporting competitive and related travel industry activities

We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.