Digital Channel Specialist - Québec, Canada - Canadian National Railway

Canadian National Railway

Verified Company

Québec, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

At CN, everyday brings new and exciting challenges.

You can expect an interesting environment where you are part of making sure our business is running optimally and safely―helping keep the economy on track.

We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference.

You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters.

Join us

Job Summary

Main Responsibilities

Support the management of CN's social channels, attracting and deepening engagement with appropriate stakeholders
Assist with content development for social media and digital campaigns with eyecatching and meaningful graphics
Maintain an editorial calendar for each platform on a weekly and monthly basis
Collaborate with peers to publish quality content and promote engagement
Create and oversee new strategies to drive visitors, engagement, recognition, and conversion
Participate in the development of strategic social media ad campaigns to achieve defined objectives
Craft paid audience targets using custom audiences and retargeting techniques
Create and implement campaign improvements based on learnings from evaluation and listening activities
Monitor and evaluate the performance of campaigns and the digital channel in general, and recommend improvements
Share and present results and insights across the organization regularly, including campaign performance and key trends
Research and advise on suitability of new channels as they develop
Create compelling content for digital signage installed across CN's North American network
Support CN's network of digital signage owners during upgrades to the content management system
Assist other areas of the Omni Channel team as needed

Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The incumbent may be asked to work evenings and weekends when necessary.

Due to the nature of the role, the incumbent must be able to meet tight deadlines, and handle pressure and stress.

CN's current post-pandemic approach applies a hybrid model where we work partly from the office and partly from home.

Requirements:

Experience

Minimum 2 years in a similar digital marketing role with experience in
Paid social media and community management
Graphic design or a flare for the creative aspects and the power of design including knowledge of Adobe Suite tools and basic video and animation production
Paid social advertising including audience targeting, A/B testing, and performance reporting
Managing a software or technology enhancement project
Any experience for these above would be considered as an asset

Education/Certification/Designation

Bachelor's Degree, ideally with emphasis in communications, marketing, public relations or advertising, or commensurate experience

Competencies

Applies analytical thinking to make recommendations that pursue sustainable performance
Stays uptodate with the rapid evolution of the industry and of technology
Able to thrive in a teamoriented and collaborative environment
Deals with pressure and change by staying calm to quickly adapt
Continuously innovates to create value, without compromising on safety and quality
Knows CN's business and stays current with industry trends to elevate expertise and work
Shares timely information within and across functions to get things done effectively
Inspires others with impactful communications and adapts to the audience
Fluently bilingual both written and verbal (English and French)

Technical Skills/Knowledge

Content development skills, including copywriting and basic design
Advanced knowledge of Microsoft Suite (Excel, PowerPoint, Word, Share Point, and Outlook) and HTML
Experience with Salesforce, Marketing Cloud, Poppulo, Four Winds (an asset)
Ability to prioritize, execute tasks, and oversee multiple projects simultaneously
Knowledge of digital design and web graphics

Organizational Impact

Decision Making & Impacts

Level of Interaction/Influence

Employees Supervised/Organizational Structure

The Digital Channel Specialist reports to the Senior Manager, Omni Channel Communications. The role has no supervisory responsibility.

About CN
CN is a world-class transportation leader and trade-enabler.

Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year.

As the only railroad connecting Canada's Eastern and Western coasts with the Southern tip of the U.S.

through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919.

CN is committ