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New Westminster

    VP of Marketing - New Westminster, Canada - Targeted Talent

    Targeted Talent
    Targeted Talent New Westminster, Canada

    2 weeks ago

    Targeted Talent background
    Full time
    Description

    Job Summary:

    The VP of Marketing will coordinate and develop marketing policies, programs, and campaigns.

    Duties/Responsibilities:

    • Recruit, interview, hire and train supervisory and management staff in the department.
    • Oversee the daily workflow of the department.
    • Provide constructive and timely performance evaluations.
    • Handle discipline and termination of employees and in accordance with company policy.
    • Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
    • Collaborate, participate in, and coordinate promotional activities or trade shows.
    • Negotiate contracts for services needed to execute a marketing strategy.
    • Conduct pricing research and analysis to ensure competitive product and service pricing.
    • Direct and implement the organization's advertising and promotional activities.
    • Analyze target market information to identify and recommend effective marketing approaches.
    • Identify new market segments that will benefit from company products.
    • Prepare effective advertising campaigns based on market research.
    • Maintain knowledge of emerging products and services.
    • Collaborate with senior executives to develop growth plans for the organization.
    • Forecast, draft, implement and oversee the department operating budget.
    • Perform other related duties as assigned.

    Required Skills/Abilities:

    • Bachelors degree in Business, Marketing or related field required; Masters degree preferred.
    • At least ten years of experience in a related field.
    • At least five years of experience in B2B Marketing
    • Ability to create, implement, and monitor budgets.
    • Thorough understanding of principles and methods used to promote, display, and sell products and services.
    • Excellent verbal and written communication skills.
    • Excellent interpersonal and customer service skills.
    • Excellent organizational skills and attention to detail.
    • Strong analytical and problem-solving skills.
    • Strong supervisory and leadership skills.
    • Proficient with Microsoft Office Suite or related software.
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