Marketing Coordinator - Nanaimo, Canada - Shape Properties Corp.

Shape Properties Corp.

Verified Company

Nanaimo, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABOUT NANAIMO NORTH TOWN CENTRE

Nanaimo North Town Centre's convenient shops and services include Cineplex Galaxy Cinemas, London Drugs, Fairway Market, Dollarama, Lowe's and one of the top-performing Canadian Tire locations in BC.

These, alongside Fit4Less by GoodLife, Nanaimo North Town Centre is truly a one-stop community hub for everything from home improvement to fitness, restaurants, and entertainment.

With a prime location along Nanaimo's major roads and close proximity to public transit, Nanaimo North is an attractive destination for both the neighbourhood and the region.

ABOUT THE ROLE

Primary Job Responsibilities

General Accountability_
Oversee the Centre's brand strategy as well as its positioning to ensure all initiatives are aligned with the marketing goals and measurable objectives
Bring innovation, leadership, innovative thinking, and ideas to the Centre's marketing strategy
Assess marketing performance and report successes and challenges on a regular basis through monthly, quarterly, and annual reports
Work closely with the Shape Resource Team, external contractors, and agencies as required. Examples may include creative agencies, PR consultants, artists, social media influencers, etc.
Marketing Planning & Budget_
Responsible for the delivery and implementation of an annual marketing plan and budget using the optimal mix of promotion, advertising, events, social media, and public relations aimed at increasing traffic, guest engagement, and sales for the Centre
Ensure relevant data is tracked, updated, and organized to facilitate easy retrieval for reporting
Contribute to the development and ongoing assessment of the Centre's positioning strategy in order to differentiate Nanaimo North Town Centre and to stand out in the competitive retail market
Events & Activations_
Plan and execute events designed to appeal to the Centre's key target segments and drive traffic and tenant sales
Secure unique partnerships and source vendors for events and programming
Create wrapup reports and share results
Advertising_
Plan and manage seasonal campaigns and oversee the execution of the Centre's creative and messaging strategies to create brand awareness, promoting tenants, events, key retail periods, etc.
Create and execute media plans, analyze results, and share findings
Develop innovative messaging and dynamic visuals
Work with third parties as required including media buyers, models/influencers, creative agency, etc.
PR/Media Relations_
Oversee external communications and PR efforts including press releases, media relations materials, presentations, key messaging, etc.
Establish and maintain effective working relationships with social media influencers, media agencies, mainstream media outlets, reporters, writers, etc.
Represent the Centre at industry and networking events
Community Engagement_
Build and knit relationships with various key community stakeholders including not for profit organizations, community groups, influencers, retail associations, government officials, tourism, etc.
Lead the Shape Outreach Volunteer Program with local Food Bank and other fundraising initiatives
Look for unique opportunities to collaborate with community partners on events and programming
Online: Website & Social Media_
Manage and grow Nanaimo North Town Centre's social media communities by engaging with audiences through regular posts, stories, giveaways, and promotions, highlighting the Centre's events, tenants, community, etc.
Create static and video content for platforms individually or through partnerships with content creators, photographers, videographers, and graphic designers
Create monthly report summaries analyzing social channel analytics
Leverage and maintain the website to ensure content is timely, compelling, relevant, and onbrand
Prepare monthly enewsletters and grow the database
Tenant Relations_
Build and maintain a strong and consistent communication program with tenants regarding the Centre's marketing and promotional strategies while supporting their unique goals and objectives
Oversee internal retailer newsletter, share annual marketing plans, and conduct inperson meetings with tenants
Engage and encourage retailers to participate in Centre events, activations, promotional, and advertising opportunities

Qualifications

Required Knowledge, Skills, and Abilities_
High level of creativity, ideation, and proficiency in identifying and acting quickly on opportunities
Strategic thinker with strong analytical skills
Excellent written and verbal communication and proven presentation skills
Positive and energetic attitude, team player
Commitment to the elevated guest experience
Strong project and time management skills
Ability to handle significant variation in workload across multiple facets simultaneously
Photography and camera skills
Proficient in Microsoft Office (Ou