Specialist, Content - Toronto, Canada - Definity

Definity

Verified Company

Toronto, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job

ID :
6392

Category :
Sonnet Insurance

Brand :
Sonnet

Regular/Temporary :
Temporary

Fulltime/Parttime :
Full Time

Location :
Toronto, Canada

Sonnet is part of Definity, which includes some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.

With strong roots that date back to 1871, Definity has grown to become a digital leader in the insurance industry.

We're proud to help our clients and communities adapt and thrive in a world of constant change.

Our promise to you:
It's better here. Why? Because we CARE, and we provide an employee experience that's collaborative, ambitious, rewarding, and empowering.

Our ambition is to be one of Canada's leading and most innovative P&C insurers. Come be a part of our journey, and love what you do.

Definity offers a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.

Leaders partner with their teams to find the right balance of on-site and remote work that best meets the needs of their teams, colleagues, brokers and customers, while ensuring collaboration, teamwork and accountability for goals.

What can you expect in this role?

You'll work cross functionally with Marketing and Business Development, and within our team with Design, CRM, UX and Development, to deliver content in a variety of formats
You'll identify and edit highvalue content to target different audiences and mediums
You'll perform keyword research and optimize content for search engines
You'll guide users through journeys with the use of clear and concise micro copy that anticipates needs, answers questions, and resolves pain points
You'll work with other content creators to strategize, build and maintain the blog content calendar
You'll review available data/reports related to our content and adapt or iterate to maximize future results
You'll support the Manager of Content in reporting on content KPIs to leadership
You'll serve as a brand ambassador by ensuring our tone and the quality of our content meets corporate brand standards

What do you bring to the role?

You're a strong copywriter and editor with the ability to be accountable for a variety of content assets
You're datadriven and skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, Moz, Siteimprove, or similar)
You enjoy writing microcopy for web and mobile products just as much as writing longform editorial content
You have experience working with a CMS and are a fast learner when it comes to using new platforms and software
You're very organized (Asana experience is an asset), resourceful, fast, and have impeccable attention to detail
You're experienced in presenting your work, including rationale and supporting insights to tell a story
You have an avid interest in content and SEO, and you keep up with industry news and trends
You're able to translate complex information and business goals into easy to understand and effective copy, while meeting accessibility standards
You're customerfocused and you thrive in a team environment
You're effective and calm when working under pressure
You're always open to learning and expanding your skills
You have a University degree or college diploma in marketing, communications, journalism, or related field and a minimum of 24 years of professional experience writing content
Bilingualism is an asset

Background checks
This role requires successful clearance of a background check (including criminal checks and leadership references).

LI-Hybrid