Digital Marketing Specialist - Burlington, Canada - Islamic Relief Canada

Islamic Relief Canada

Verified Company

Burlington, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Essential Duties and Responsibilities:

Vendor management of our Digital Marketing firm for all PPC campaigns, including search, display and video networks, to generate website traffic and revenue
Managing communications between Marketing department and the vendors
Analyze and utilize relevant tools (Google Analytics, AdWords, Crazy Egg etc.) to evaluate donor experience across multiple channels and donor touch points
Working with other departments to gather information to market nationwide events
Conduct competitive analysis and plan, execute, and measure conversion data to enhance organic ranking and drive traffic to the website
Generate weekly dashboards and monthly reports for all major metrics, goals tracking, revenue tracking, and other paid and organic search initiatives
Conduct analytics to guide decisions on donor behaviour and audience journey
Create new and updating existing web pages to reflect SEO trends

Qualifications and Competencies:

Bachelor's Degree with experience/knowledge in marketing
Knowledge of tools including Google Suite, Adobe Suite, Microsoft Suite, Wordpress
1 to 2 years of Search Marketing experience
Detail-oriented with an analytical approach to achieving objectives
Excellent written and oral communication skills, presentation skills, and analytical skills
Strong skills in MS Excel and data management
Previous experience working with Wordpress
Ability to maintain a high level of attention to detail
Excellent organizational skills to work independently and manage projects with many moving parts
Motivated self-starter who is able to take both guidance and initiative
Detail-oriented and committed to deadlines
Bilingual/proficiency in French is an asset
Eligible to work in Canada