Experience Analytics Manager - Toronto, Canada - Manulife

Manulife

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world.

From our environmental initiatives to our community investments, we lead with values throughout our business.

To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive.

Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement
Hybrid

The Experience Analytics Manager will join the Global Performance Marketing Shared Service, and actively contribute to the successful implementation and continuous development of the digital strategy across Manulife's Group Benefit (GB) business.

This role supports the digital marketing team, GB Business teams & stakeholders by providing them with insightful reports and in-depth analysis.

Key Accountabilities:

Conduct detailed analysis and reports with digital, profile and third party data through multiple squads, sprints, and standups in agile process
Create visualizations in PowerBI by combining different data sources
Build and maintain reports to both gauge effectiveness and provide actionable insights on all initiatives to a variety of teams
Collaborate with crossfunctional teams to capture stakeholders' business questions and needs and translate them into actionable KPIs to help them achieve their desired business goals in the digital channels.
Help tagging analyst in configure Adobe Analytics reporting with effective analytics tag plan and solution design reference (SDR) for efficient data management
Offer optimization recommendations for all digital user experience, ranging from mobile experience to personalization
Provide actionable insights for digital initiatives using techniques such as multivariate and A/B testing methods
Work with the Digital Services team to identify issues and opportunities to improve sales, retention, and the digital customer experience.
Using Adobe Analytics, this individual must help Business partners extract relevant data points to help in the optimization of their digital strategy

Job Requirements:

25 years' experience working in digital analytics, specifically with Adobe Analytics
Knowledge of advanced digital analytics methodologies such as A/B and multivariate testing, audiencebased experience personalization, customer journey analysis, and digital marketing attributes.
Data management and visualization experience (Power BI or Tableau, SQL, R)
Two or more years of business analysis experience in large size companies with multiple functions / business units preferred.
Excellent communication skills and ability to interact with and present analysis and recommendations to stakeholders
Experience of Adobe Experience Platform, Adobe Data Feeds and integration of Adobe data with offline data is a plus
Experience directing the implementation of a web analytics platform, including the provision of detailed variable requirements to an IT team to ensure the proper collection of data elements
Basic JavaScript, HTML, and computer programming concepts would be plus
Experience with Databricks would be plus

Key Problems/Challenges:

The selected individual will help us with the extraction of data for a variety of key Manulife digital properties and will assist in the compilation of an array of data points into a cohesive, easily discernible, and actionable report for consumption by internal stakeholders
This individual will conduct indepth analysis to support the business to make actionable and optimal business decisions in agile environment

LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better.

With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States.

We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers.

At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion).

We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges, and under '945' in Hong Kong.

Manulife is an Equal Opportunity Employer

Salary & Benefits
The annual base salary for this role is listed below.

Primary Location
Toronto, Ontario

Salary range is expected to be between
$84,375.00 CAD - $151,875.00 CAD

Manulife offers eligible emplo