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- Design and manage an original method for primary research
- Consistently consider ways of sharing consumer, cultural, and industry insights that are directly relevant for my client accounts in an ongoing way
- Lead the planning and facilitation of workshops with supervision
- Synthesize complex information into a winning strategy that tells a compelling story
- Collaborate with senior leaders to ensure the consistent delivery of excellence in all agency output from my accounts
- Actively seek to build upon existing creative in reviews while ensuring strategic soundness of the work throughout the project
- Give your direct peers warm and honest feedback
- Build & maintain relationships with account and creative teams
- 5+ years of experience in Advertising in a Strategy or brand manager role in an Agency environment
- Have a solid understanding of agency and creative processes – and how strategy fits into it
- Know what is important to your colleagues to fulfill their role in the end-to-end process
- Proactively packages insights and quantitative/qualitative research data to deliver valuable marketing intelligence to clients
- The ability to help unlock business insights, enable marketing decisions and drive value for our clients.
- A strong consumer mindset with a knack for linear and lateral thinking
- Ability to influence, negotiate, problem solve, and be persuasive
- A strong understanding of the agency creative process, and ability to manage client and internal relationships in a fast-paced environment
- An advanced understanding of integrated marketing and communication principles
- Experience working within heavily regulated industries (i.e. Lottery, Cannabis, Finance, etc.) and/or working on consumer retail brands is an asset but not required.
- An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
- Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
- Generous Vacation starting at 3 weeks + 1 extra week over the holidays
- Agency summer days (exact policy differs per campus and agency)
- Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
- Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
- Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more
- In-house learning & development sessions and annual career and growth conversations'
- Access to internal network of opportunities across all agencies
- Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
- Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)
- Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more
- Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
- Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
- A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
- Maternity leave top up program.
Senior Strategist - Toronto, Canada - Cossette
Description
Responsibilities
:What you bring to the table.
What's in it for you:
We value the 'whole you'
We are obsessed with learning and being better humans
We invest in your health and wellness: