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    Senior Strategist - Toronto, Canada - Cossette

    Cossette
    Cossette Toronto, Canada

    1 month ago

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    Full time
    Description

    Responsibilities

    :
  • Design and manage an original method for primary research
  • Consistently consider ways of sharing consumer, cultural, and industry insights that are directly relevant for my client accounts in an ongoing way
  • Lead the planning and facilitation of workshops with supervision
  • Synthesize complex information into a winning strategy that tells a compelling story
  • Collaborate with senior leaders to ensure the consistent delivery of excellence in all agency output from my accounts
  • Actively seek to build upon existing creative in reviews while ensuring strategic soundness of the work throughout the project
  • Give your direct peers warm and honest feedback
  • Build & maintain relationships with account and creative teams

    • What you bring to the table.

  • 5+ years of experience in Advertising in a Strategy or brand manager role in an Agency environment
  • Have a solid understanding of agency and creative processes – and how strategy fits into it
  • Know what is important to your colleagues to fulfill their role in the end-to-end process
  • Proactively packages insights and quantitative/qualitative research data to deliver valuable marketing intelligence to clients
  • The ability to help unlock business insights, enable marketing decisions and drive value for our clients.
  • A strong consumer mindset with a knack for linear and lateral thinking
  • Ability to influence, negotiate, problem solve, and be persuasive
  • A strong understanding of the agency creative process, and ability to manage client and internal relationships in a fast-paced environment
  • An advanced understanding of integrated marketing and communication principles
  • Experience working within heavily regulated industries (i.e. Lottery, Cannabis, Finance, etc.) and/or working on consumer retail brands is an asset but not required.

    • What's in it for you:

    We value the 'whole you'

  • An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
  • Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
  • Generous Vacation starting at 3 weeks + 1 extra week over the holidays
  • Agency summer days (exact policy differs per campus and agency)
  • Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
  • Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
  • Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more

    • We are obsessed with learning and being better humans

  • In-house learning & development sessions and annual career and growth conversations'
  • Access to internal network of opportunities across all agencies
  • Focus on developing BIMPOC Talent via our BIMPOC Mentorship Program
  • Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

    • We invest in your health and wellness:

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
  • Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.

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