Marketing Manager - Mississauga, Canada - Maple Leaf Foods

Maple Leaf Foods

Verified Company

Mississauga, Canada

3 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The Opportunity:

Snapshot of a Day-in-the-Life:

Develop and execute category strategies that capitalize on our brand positions to drive category growth and share gains
Develop consumercentric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with crossfunctional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, ontime launches
Partner with Brand team to execute retailer centric shopper marketing programs to drive consumption
Initiate category specific brand management and communication in collaboration with Brand team
Partner with Revenue Management lead to ensure price and promotional strategies are optimized
Work closely with Sales to understand and execute against specific customer strategies or tactics
Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
Analyze brands, market, and competitive trends and recommend suitable actions
Participate in MLF's annual budgeting and fiveyear planning process

What You'll Bring:

Bachelor's Degree in Business, MBA an asset plus track record of results within a CPG environment.
Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast paced environment.
Experience managing a large complex business with a proven success
A strong team player, mentor and coach to crossfunctional team members with welldeveloped "people interaction" skill set.
The ability to adapt easily to changing market dynamics.
Competency requirements:
Commercial Acumen and P&L Management
Solid understanding of key drivers of the P&L with ability to recommend changes required to move the business forward.
Critical Thinking and Insights
Able to analyze and draw conclusions from internal & external data sources demonstrated through building, tracking, and course correcting business plans to achieve targets.

Agility and Effectiveness

Able to stay focused on driving key business priorities in a dynamic business environment.
Sales Knowledge and Connectivity
Demonstrate understanding of customer strategies and motivations and applies accordingly to marketing planning process & initiative execution.

Leadership and Influence

Skilled in mobilizing and motivating cross functional teams to achieve commercial objectives.

Strategic Leadership

Demonstrate big picture thinking with an ability to clearly articulate a strategic direction, justified with sound factbased rationale. Sells ideas and recommendations through to management convincingly.

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
A hybrid work model that embraces remote work for eligible roles, helping team members achieve worklife balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting.
Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
Defined Contribution Pension Plan with company matching that starts on your first day of employment.
Learning and development opportunities, including workshops, 'speaker series' events, and resources that allow you to develop your skills and progress your career.
Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

About Us:

We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet.

We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let's build a better future, together.

We're passionate about food. For more than 100 years, we've made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf, Schneiders, and Greenfield Natural Meat