Brand Marketing Specialist - Mississauga, Canada - KIA CANADA INC

KIA CANADA INC

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Brand Marketing Specialist

The Brand Marketing Specialist supports the Marketing Department through the timely and accurate development and execution of all brand-related marketing activities effectively, consistent with established objectives as defined by the National Manager, Marketing and Brand Marketing Manager.

Responsibilities

Brand Advertising
In conjunction with the Agency of Record (AOR) and Marketing Managers, assist in the development of creative briefs and media plans for all brand advertising campaigns (i.e. television, print, OOH, online, etc.). Coordinate the execution of all campaigns to ensure Kia brand standards are met. Assist with the approval process.

Manage Vehicle Contents

Supervise the development of vehicle content with the AOR and the Digital Marketing Team. Continuously investigate ways to keep the contents consistent with other brand materials as well as the tone and manner of the brand.

Manage Marketing Collateral

Working with vendors, manage the development and execution of all marketing related collateral materials (POS, brochures) to ensure that they meet business objectives and Kia brand guidelines.

Communications

Responsible for development of dealer communications, i.e. bulletins, policies, etc.

Vehicle Launch Committee

In conjunction with the Brand Marketing Manager, assist with managing the cross functional vehicle launch committee operations touching areas across all departments.
Assist with daily tasks and market research projects for the Marketing Department and Management Team as needed.
Additional reporting and presentation development responsibilities as required.

Skills / Knowledge / Experience / Education Required

Experience in auto industry is a strong asset i.e. OEM, dealership, etc.
Post Secondary diploma/degree in Marketing and/or related field.
Experience in market research field is an asset.
The position requires a high degree of attention to detail and process oriented mindset
Excellent project management and organizational skills with the ability to meet tight deadlines.
Strong interpersonal skills with a high level of integrity.
Strong communication skills, both written and verbal.
Proficiency with Microsoft Office suite, specially Microsoft Excel
Bilingual (French/English) a strong asset.