Marketing Specialist, Growth - Montreal - Voldex

    Voldex
    Voldex Montreal

    1 day ago

    Full time
    Description

    Voldex is a leading gaming company focused on Roblox, the most exciting ecosystem in gaming today. We are home to several of Roblox's top games, including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players across our games, we are the #1 Roblox developer by audience size. Founded in 2015, we have since grown to 85+ full-time remote team members across the globe.

    Our strategy is to acquire and sustainably grow games on Roblox. Our acquisition strategy is backed with significant capital from firms including The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

    Our top games include:

    • Brookhaven, #1 Roleplay game on Roblox and the most popular game on the Roblox platform
    • Driving Empire, the #1 Driving game on Roblox where we've brought real cars into the game in partnership with automakers
    • NFL Universe Football, the #1 American football game and top grossing sports game on Roblox.

    Role Overview


    Brookhaven is one of the most-played experiences in Roblox, with over 70 billion visits and 160 million monthly players. It's a living, social world where players tell stories, create chaos, and shape the game together. We're now building its next evolution: transforming Brookhaven from a hit Roblox game into a global entertainment franchise — with characters, stories, content formats, creator ecosystems, and real-world cultural moments that live far beyond the platform.

    What You'll Do


    Roblox User Acquisition (Primary Focus)

    • Own Roblox discovery and UA performance
    • Plan, launch, and analyze thumbnail and page asset experiments
    • Define hypotheses, success metrics, and testing windows
    • Scale winning creatives; sunset underperformers quickly

    Creative Optimization & Testing

    • Art‑direct thumbnails and page visuals via clear briefs
    • Collaborate with designers/contractors to ship variants quickly
    • Maintain a consistent experimentation cadence

    Update & Event Hype Mechanics

    • Partner with Product to translate roadmap beats into:
    • Timers/Countdowns and other event‑hype tactics
    • Page updates
    • Discovery‑facing creative
    • Coordinate with social/creator teams to amplify update demand
    • Ensure updates feel like events, not silent releases

    Insights, Reporting & Enablement

    • Build and maintain clear dashboards and weekly learning
    • Document patterns, playbooks, and best practices
    • Act as the Roblox UA advisor to franchise and product teams

    Who You Are

    • 3–5+ years experience in performance marketing, growth, or platform optimization
    • Proven experience improving CTR, conversion, or discovery performance
    • Strong analytical skills with comfort in dashboards and experimentation
    • Experience collaborating cross‑functionally (Product, Creative, Social)
    • Excellent written and verbal communication skills

    Nice to Have

    • Experience with Roblox or UGC gaming platforms
    • Experience in gaming, digital entertainment, or creator‑led ecosystems
    • Familiarity with social algorithms (TikTok, YouTube Shorts) as demand drivers
    • Light creative or content testing experience

    Bonus Points

    • Direct experience working on Roblox experiences
    • Familiarity with creator ecosystems and update‑driven growth
    • Experience in live‑service games with frequent releases

    Location

    • Remote: Must be able to work PST hours
    • Hiring Regions: Canada, UK, LATAM
    • Travel: 2 to 3x / year (onboarding, RDC + possible team meet‑ups)

    Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

    Permanent Voldex employees enjoy the following benefits:

    • Competitive compensation - above‑market salary + profit sharing + stock options
    • Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA
    • Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
    • Flexible PTO - vacations + Federal / Bank Holidays
    • Remote First - we have always been remote and will remain that way including work from home/anywhere
    • In‑person get‑togethers, virtual company‑wide game events, Robux allowances, and so much more
    • Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
    • Work with awesome people and impact millions of daily players

    Want to learn more about Voldex? Read about us here:

    • Voldex Acquires Brookhaven, most visited game on Roblox
    • Driving Empire & NASCAR: Brand Partnership
    • Voldex & NFL: Brand Partnership
    • Our partners at Andreessen Horowitz share why they've invested in Voldex

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