Communications Officer - Hamilton, Canada - McMaster University

McMaster University

Verified Company

Hamilton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Schedule

Monday-Friday, 8:30AM 4:30PM

Hybrid

Education Level

Bachelor's degree in Marketing, Communications or related field of study.

Career Level

Requires 3 years of relevant experience.

Job Description Number
JD1072

Ranked as one of the world's top 100 universities,
McMaster University is devoted to the cultivation of human potential, realized through our innovative educational programs, cutting-edge research, and the diverse students, faculty, staff and alumni who make up the McMaster family.

Dedicated to creating a Brighter World, we recognize that our people are our most valuable resource.

McMaster's Faculty of Health Sciences (FHS) has a global reputation for innovation and excellence in education and research.

The FHS communications team oversees internal and external communications to enhance the Faculty's profile and its local, national and global reputation for excellence in education, research, and patient care.

The team is expanding and optimizing communications channels to deliver innovative digital content that engages key audiences, amplifies the Faculty's amazing stories and collaborative culture, and enhances the FHS reputation.

The
Communications Officer (Media Relations) role requires an experienced communications and public relations professional with expertise in media relations and writing.

Reporting to the Manager, Communications & Media Relations, this role is responsible for daily media engagement and the coordination, monitoring, tracking and analyzing of earned media; will use critical thinking and news judgement to plan, develop and implement media strategies to enhance the Faculty's profile and reputation; will help facilitate media event and announcements, and will identify issues that could impact the Faculty's reputation and assist in providing strategic counsel to manage and respond to such issues.

The
Communications Officer (Media Relations) will contribute to the Faculty's owned storytelling strategy and build and maintain close working relationships with faculty members, leadership and journalists.

Job Summary:

Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporatingnew initiatives to support the communication activities and enhance the overall profile of the Program/Faculty.

Purpose and Key Functions:

Develop, coordinate, and implement work plans and objectives for the communication and promotion of the Program/Faculty. Develop communication and strategic plans and objectives.
Provide recommendations on the future development of communication strategy, structure, function, and activity.
Design, build and update the Program/Faculty website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
Develop content, design, edit, and maintain the Program/Faculty's communications materials.
Liaise with media and journalists and arrange interviews between various stakeholders and media.
Liaise with internal contacts, external partners, community organizations, and other stakeholders.
Support promotional activities, events, and publicity opportunities.
Coordinate and communicate content requirements and production deadlines to authors for publications.
Review graphics, edit images, and make revisions to content and layout.
Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
Negotiate terms of service with various suppliers, publications, distributors, and designers.
Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
Create financial projections and make adjustments to the communications budget throughout the fiscal year.
Write, edit, design, and disseminate communications and marketing materials for a diverse audience in both print and electronic formats.
Develop and maintain an inventory of the Program/Faculty's stories.
Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools.
Update, maintain, and verify information in a variety of spreadsheets and databases.
Attend, participate in, and facilitate a variety of meetings. Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.

Supervision:

Ensure adherence to quality standards and procedures for short term staff and volunteers.

Requirements:

Bachelor's degree in Marketing, Communications or related field of study.

Requires 3 years of relevant experience.

Assets:

Extensive knowledge of news media and social media trends to foresee newsworthy stories
Experience using media monitoring tools (i.e. Meltwater) and newswires
Existing media relationships and issues management experienc