Marketing and Communications Manager - Hamilton, Canada - Community Living Hamilton

Community Living Hamilton

Verified Company

Hamilton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing and Communications Manager

Community Living Hamilton (CLH), a dynamic and vibrant organization that supports 1,600 adults and children with diverse abilities to thrive in the community, is seeking a
Marketing and Communications Manager.

ORGANIZATION PROFILE
CLH is the region's largest service provider for individuals with developmental disabilities such as Down Syndrome and Autism.

We are dedicated to helping them achieve their full potential, be included in our community and, ultimately, build great lives.

This is an exciting time to join Community Living Hamilton.

We have redefined our Mission, Vision and Values and are establishing a new strategic plan for the next three to five years.

The Marketing and Communications Manager will be on the ground floor to help bring those values and ideals to life.

ROLE

We're looking for a professional communicator who has experience in the social services sector and is familiar with the trends that shape it.

We want to attract someone who shares our commitment to equity, diversity and inclusiveness and has the talent and drive to transform that passion into action.

The Marketing and Communications Manager reports to the Executive Director and will:

Ensure the achievement of our vision through the design and implementation of an innovative story-telling and relationship-building strategic plan
Raise our brand's profile through effective public relations, advertising, social media and community relations initiatives
Responsible for CLHs communications (including media relations, issues management, internal communications, and community relations), marketing and branding, and public affairs with all three levels of government
Provide communications counsel and support to CLH's leaders and teams
Develop and supervise all marketing and communications strategies for the organization

RESPONSIBILITIES

Establish and amplify CLH's brand personality on all content channels, including earned, owned, paid and influencer media
Build optimal relationships with critical internal and external stakeholders enhance our organizational culture and reputation through those relationships
Develop business cases, where applicable related to resource needs with funders and community partners
Develop and manage Grant proposals
Manage relationships with key funders, community partners and suppliers
Oversee the planning and implementation of key organization events
Lead development of branded content materials including the annual report, newsletter, videos, brochures, fundraising packages, leadership blogs, etc.
Generate news releases and pitch story ideas that lead to traditional and social media coverage highlighting CLH's role and value
Generate social media content that encourages positive public interaction through twoway, symmetrical communication
Monitor and evaluate media, social media and reputation data to derive insights and implement enhancements
Support special projects and organizational/fundraising events

QUALIFICATIONS

A fouryear degree or equivalent from a recognized postsecondary institution in Communications or Marketing
Accreditation as a professional communicator preferred
APR or ABC
7+ years of professional experience in communications and marketing, ideally in the social service sector
Previous experience working in a large organization with comprehensive reporting structures and advanced administrative processes is an asset
Exceptional communications skills: writing, editing, presentation, listening and interpersonal
Experience with Adobe creative cloud is considered an asset (i.e. photoshop, illustrator, InDesign)
Experience with Facebook paid advertising, Hootsuite, Survey Monkey, and automated marketing platforms like Mail Chimp or Constant Contact
Experience using Google Analytics and Google AdWords
Indepth understanding of the evolving media landscape with expertise across traditional media and digital platforms
Experience with a balanced scorecard approach to strategic planning

THE RIGHT PERSON FOR THIS ROLE WILL BE

A strategic thinker who is also capable of endtoend tactical execution
Able to communicate a vision clearly, inspire others and delegate effectively to achieve results
A person who thrives on making connections and telling stories
Innovative and a lifelong learner
Analytical and capable of integrating and interpreting a variety of data in order to leverage best practices and achieve business goals
A collaborative partner for our organization's leaders and frontline staff alike
A good negotiator with solid facilitation and conflict management skills
A multitasker with the ability to be creative and problem solve able to execute under deadline pressure
Committed to personal accountability
A passionate advocate for people with special needs and their families

Benefits: