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    Marketing Manager - Ottawa, Canada - Green Key Global

    Green Key Global
    Green Key Global Ottawa, Canada

    5 days ago

    Default job background
    Tourism / Travel / Hospitality
    Description

    About Us

    Green Key Global (GKG) is a leading international environmental certification body that offers standardized programs and resources, designed specifically for the hotel and meetings industries. Affordable programs, including the Green Key Eco-Rating and the Green Key Meetings Programs, help our members leverage organizational corporate social responsibility activities and support sustainable initiatives across their properties and brands to benefit the environment and improve fiscal performance and community relations. With over 20 participating countries and a notable mix of branded and independent members, Green Key Global is truly the hotel and lodging industry's sustainable certification program of choice.

    Green Key Global is jointly owned and operated by the American Hotel & Lodging Association (US) and the Hotel Association of Canada (HAC), who have recently unified to deliver a singular solution for hotel sustainability certification in North America. The Green Key Global program is poised for significant growth as this partnership will accelerate its penetration into the US market and is therefore investing in resources to support the strategic and operational expansion of the program.

    About the Role:

    Reporting to and working closely with the Marketing Director, the Marketing Manager will focus on the execution and project management of our North American marketing strategy, taking responsibility for the development of channels, content creation, and the execution of program and product marketing plans and enhancements. You'll report on the analytics and will communicate internally to GKG's decision-makers and board, and externally to our members.

    As our ideal candidate, you're a marketing pro with the ability to think big picture while flawlessly executing on the details. You're digitally savvy with a deep appreciation of analytics. You're creative, organized, efficient, and driven to meet deadlines. You're an excellent writer and a pretty good project manager. And you've worked for a member-based or B2B organization. Now, if you're all those things and have experience in the hotel/lodging industry, you might be perfect.

    Key Responsibilities:

    • Lead the execution of marketing plans and programs from start to finish, leveraging internal support and driving collaboration.
    • Plan, create and oversee the design, content, and production of all digital and print marketing materials and campaigns, with GKG's specific objectives across different channels.
    • Manage all online avenues of production, including website, social media pages, email campaigns, and response.
    • Analyze member insights, market trends, analysis, and best practices to contribute to the Marketing Director's successful strategy development.
    • Create, maintain, and conduct analytics reporting across multiple platforms to extract key insights for future campaign development and strategies, complete with proposals and recommendations on tactics.
    • Support our business development team with up-to-date and aligned marketing materials.

    Essential Qualifications:

    • Degree or diploma in marketing or communications.
    • A strategic and hands-on marketing professional with a minimum of 5 years of progressive experience in generalist roles.
    • Experience developing and executing marketing and communications strategies, ideally for a member-based or B2B organization.
    • Experience managing a broad range of channels, including both digital and traditional (SEO/SEM, marketing database, email, social media and/or advertising campaigns)
    • Solid marketing research and statistical analysis experience, with knowledge of analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
    • Exceptional oral and written communication skills; the ability to craft compelling and creative content.
    • Organized, efficient and on the ball; able to balance strategic and tactical priorities and deliver against a range of competing deadlines.
    • A kind, positive and collaborative colleague.

    Assets:

    • Hotel / lodging industry knowledge and experience.
    • Experience with sustainability certification programs.
    • Experience developing marketing and communication strategies and material through a sustainability lens.
    • Bilingualism (English and French).

    Green Key Global is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We respect the dignity and independence of people with disabilities and provide accommodation and support to persons with disabilities throughout the recruitment and selection process.

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