Digital Communications Specialist - Richmond Hill, Canada - City of Richmond Hill

City of Richmond Hill

Verified Company

Richmond Hill, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Posting Id Department- Corporate and Financial Services- Division- Strategic Communications- Section- Communication Services- Job Grade- SEA35 Grade 06- Rate of Pay- $76, $90,012.

00 Annual- Job Type- Permanent Full Time- Employee Group- SEA- Replacement/New Position- Replacement- Posting Type- Internal and External- Posting Date- 03/20/2023- Application Deadline- 04/07/2023
Position Summary:

This role offers the opportunity to work from home and/or the office as part of a hybrid work arrangement.

In addition to a competitive salary and an opportunity to make a difference in a great community, we offer a comprehensive benefits package including paid vacation, defined benefit pension plan, health and dental benefits, employee and family assistance program, wellness program, training opportunities, local fitness membership and more.

Key Duties and Responsibilities:

Digital Communication Planning and Implementation

Oversee the continued development of the City's website and manage relationships with external vendors and services in collaboration with IT
Manage the daytoday operations of the City's website, including, but not limited to developing and posting content, approving content updates submitted by internal website contributors, managing the event calendar and homepage
Develop, manage and update web forms in collaboration with Communications Advisors and IT
Manage the City's corporate social media channels on a daily basis to provide current and consistent messaging, respond to inquiries and engage with stakeholders
Monitor Cityrelated social media channels run by internal departments to ensure adherence to City standards and guidelines, and collaborate with internal clients to create content as required
Manage the City's monthly community enewsletter
Monitor and post servicerelated messages (i.e. road closures, watermain breaks) as required
Coordinate web and social media campaigns in collaboration with Communications Advisors and relevant departments
Write, edit, proofread and post content for the website, intranet and social media channels and ensure adherence to standards and guidelines
Analyze and produce reports on website and social media usage and statistics
Identify, recommend and implement new social media platforms
Assess social media content using analytical tools, and make recommendations to improve engagement
Monitor issues management for news items relevant to the City
Send daily media monitoring report newsletter to City staff as required

Teamwork and exceptional customer service

Provide web and content management system training for content contributors
Coordinate and lead the City's social media and website contributor groups
Review and update the City's social media, intranet and web policies and procedures biannually or as required
Serve as a communication representative on various City committees to ensure goals are aligned with the Corporate Strategy and Vision
Attend City events as required to produce social media content, take photos, etc.
Communicate with other municipalities to share information and for benchmarking
Develop relationships with stakeholders and other government agencies to work on best practices and create succinct content
Coordinate the creation of branding, layout and design for corporate projects and initiatives working collaboratively with the Design and Production team, Marketing and Advertising Advisor, Communications Advisors and departmental representatives
Maintain site standards, style guide and writing guide
Edit and create digital banners, produce quality videos, take and post professionalquality photographs
Assist with managing, identifying gaps and coordinating updates for the City's digital photo and video library

Education and Experience:

Degree in Communications, Marketing, Journalism or related discipline
Post-Graduate education in Communications, Public Relations, or web/social media certification, considered an asset
3 year's experience in a similar role

Required Skill/Knowledge:

Proficient in Microsoft Office Suite, Adobe Suite, Google Analytics, content management systems, and various social media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.)
Experience managing a corporate website and professional social media accounts
Digital marketing expertise, and current knowledge of social media platforms and website content management systems
Experience in issues management, and a demonstrated understanding of how to identify current and emerging issues of significance to the corporation
Experience using a DSLR camera and photo editing software (i.e. Photoshop and/or Lightroom)
Experience filming and editing video would be an asset
Ability to interact professionally with people in a digital capacity and experience handling digital customer service inquiries
Highly developed problem solving skills