- Develop and implement business, marketing, distribution, product positioning and thought leadership strategies
- Lead strategic projects and specific mandates
- Plan and coordinate marketing initiatives and implement performance measurement indicators
- Conduct competitor and data analysis to identify trends, issues or opportunities, and make recommendations to help market and develop group insurance and savings products
- Define client journeys and value propositions for our products and services
- Oversee multifaceted projects from planning to delivery, passing through information gathering, implementation, coordination and approval management, while adhering to the company's deadlines, budgets and quality standards
- Offer daily support to our sales force across Canada to support business development
- Advise our teams, management and different departments requiring business strategy and marketing expertise
- Working closely with product managers, create a strategy for the offers and projects under your direction
- Bachelor's degree in marketing (master's degree in marketing is an asset)
- Eight years of relevant work experience in a similar position
- Knowledge of financial and/or group insurance and savings products
- A global vision you can leverage to develop and coordinate complex strategies with all stakeholders
- In-depth experience in market monitoring and data analysis
- Superior ability to develop and implement marketing strategies
- Ability to craft creative presentations in support of strategy recommendations
- Leadership, analysis and synthesis skills, strong business acumen, team spirit, ability to manage tight deadlines, and creativity
- Excellent English and French language skills, both oral and written, due to frequent interactions with English and French-speaking clients across Canada
- Advanced proficiency with Microsoft Office
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Senior Advisor, Marketing Strategy - Quebec, Canada - Iaawg
Description
Senior Advisor, Marketing Strategy page is loaded
Senior Advisor, Marketing Strategy
Apply locations Quebec, Quebec Montreal, Quebec time type Full time posted on Posted 6 Days Ago job requisition id JRJob Description
Group Benefits and Retirement Solutions/Temporary – 18 months /Hybrid/Quebec City or Montreal/Start date: As soon as possible
Do you enjoy developing marketing strategies and driving product positioning, promotional and marketing activities? Are you known for your business acumen, leadership, good judgment and capacity to manage medium- or large-scale projects? iA Financial Group's Group Benefits and Retirement Solutions sector is looking for a Senior Marketing Strategy Advisor.
In this position, your main responsibilities will be to:
Your career path looks like this:
Join a company and sector offering a range of growth opportunities A collaborative and dynamic team is waiting for you. Apply today
#li-remote
#li-hybrid
Location(s)
Quebec, QuebecOther Possible Location(s)
Montreal, QuebecCompany
iA Financial Group
Posting End Date
Company Overview
iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.
With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.
At iA, we're invested in you.
Our Commitment to Diversity and Inclusion
At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.
Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here . Someone from our team will be happy to assist you with your needs.
iA Among Canada's Best Employers
As a reflection of our employees' appreciation, iA once again ranked among the top employers in Canada for 2024 by Forbes. iA Financial Group is also one of the top 5 best employers in the insurance industry
About us
At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger.
Our employees' wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees' appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.
Spontaneous Application
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