Social Media and Digital Content Specialist - Toronto, Canada - Sun Life

Sun Life

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

The Social Media and Digital Content Specialist works with business partners to develop and execute the social media strategy to build and elevate the Sun Life Global Investments brand.

This individual will be also responsible for helping support planning and writing content for investors and advisors through digital marketing channels.

This individual will play a key role in supporting business objectives within the Sun Life Global investments digital and social space and will work closely with stakeholders across the business to drive execution of new and existing digital and social strategies, while protecting Sun Life Global Investments' reputation.

What will you do ?

Provide ideas and solutions for the evolving digital and social media strategy, support the creation and development of key digital and social media content initiatives for Sun Life Global Investments including implementing new strategies to support or enhance the online client experience
As the Sun Life Global Investments social media lead, develop and execute digital and social content plans based on marketing priorities to improve key metrics to drive brand awareness and growth including promotion of tools and calculators, product launches, digital marketing initiatives and technical changes
Plan, outline and write content for social media platforms, the Sun Life Global Investments website, and other areas as applicable, as well as provide support through the review and editing of written tactics and materials by other teams/team members
Help support development and coordination of presentation decks and data updates where applicable
Keep abreast of industry trends and champion innovative, creative, advisor and investor focused strategies and tactics
Continuously challenge the statusquo in digital content and conduct research, assess results, and develop stronger content strategies for priority businesses and marketing campaigns
Collaborate with cross functional internal Sun Life teams and share innovative digital marketing ideas and strategies that further activate our client experience roadmap
Help coordinate the development and activation of multimedia tactics in Marketing: videos, podcasts, events, social media etc.
Represent Sun Life Global Investments on digital projects or day to day web maintenance or issues that arise with regards to written content
Leverage data and analytics to make recommendations to improve advisor and investor experience and drive more leads through the sales funnel
Ensure Sun Life Global Investments' brand, legal and compliance guidelines are appropriately reflected in all communications
Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product
Support other team projects as required

Preferred skills:

Ability to independently write compelling social media content including creative development of aligning imagery
Strong writing skills and capable of taking complex ideas and distilling concepts into plain language for varying audiences in the form of both long

- and short-form articles

Proficient project management skills with the ability to oversee multiple tactics and large budgets
Ability to work in PowerPoint to produce compelling content and support data updates, graph visualization
Financial services product expertise, working knowledge of wealth industry and understanding of financial advisor practice management concepts
Excellent interpersonal skills: must be able to influence and negotiate with people from diverse backgrounds and levels throughout the organization
Proficient project management skills
Plan and execute key content campaign deliverables around specific themes and target audiences
Some experience with writing video scripts and managing video production process
Ensure Sun Life Global Investments' brand, legal and compliance guidelines are appropriately reflected in all communications
Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product

Qualifications

University degree or college diploma
Minimum 5 years of experience in the financial services industry, digital marketing, social media, events, public relations, sale