PPC Specialist Bilingual - Toronto, Canada - Worksite Safety

Worksite Safety

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

The
Pay-Per-Click Specialist role is highly collaborative, with a focus on
research, experimentation and
developing, maintaining, and optimizing the health of campaigns across multiple channels and platforms. This role offers
opportunity for both career and skills growth based on performance and willingness to learn.

This role requires diligence, exceptional written and verbal communication skills, an eye for detail, and the ability to self-manage multiple projects and timelines.

Your time will largely be spent working with the marketing team to develop and maintain campaigns across a wide variety of channels, focusing on relevant touch points along various customer journeys.

Your primary focus will be search engine marketing and related platforms (Google Ads, Bing Ads, Meta Ads, Amazon Ads, etc...).

Our in-house teams include specialists in: Search Engine Marketing, Conversion Rate Optimization, Translation, Copywriting, Graphic Design, Subject Matter Expertise, Order Fulfilment, Product Development, Software Development, Web Development, Instructional Design, Classroom Training, Consulting Services, and Client Services.

This is an opportunity to work with highly cross-functional teams focused on measurable, results-driven projects.
You won't be working against any of the limitations that come with agency work. You won't be spread too thin as is often the case with small businesses and start-ups. And you won't be stuck with the siloed, voiceless workflows that often come with larger organizations. If you have an idea that could improve the lives of your audience? We can build it.

Do you feel that your campaigns could perform better if the product offered was a better fit? We can change the product.

This is a unique opportunity to influence the holistic customer journey in a positive way through data insights, value based targeting, PPC advertising, and experimentation.

The end result? Workers across Canada receive a higher standard of training, with fewer workplace injuries.

The primary competencies required to be successful in this position are as follows:

A desire to learn and master new skills and tools
A desire to understand and provide value to your audience by pairing relevant products and services to user intent
Meticulous attention to detail, topnotch analytical skills and the ability to make datadriven decisions
Copywriting & editing
Ability to work independently as well as collaborating with various stakeholders across crossfunctional teams

Your role will be primarily focused on the following:

Search Engine Marketing (55%):

Performing market research
Writing ad copy
Building new campaigns
Maintaining existing campaigns
Working collaboratively with other SEM specialists on QA, channel strategy, and performance troubleshooting

Experimentation (30%)**:

Always be testing new variants of campaign strategies, ad copy, creative assets, etc...
Testing new channels, tools, and strategies to see what works for a given market segment, and what does not

Professional Development (15%)

Participating in Worksite Safety's training programs to gain first hand experience with product catalogue, market, and the problems that those products solve for our endusers
Participate in Continuing Education courses and industry events to improve/refine and learn new skill sets
Selfguided training on new beta programs, emerging tech, etc...

Compensation:

$72,000/year

Required Qualifications:

2+ years creating and maintaining PPC campaigns
Exceptional written and verbal communication skills in both English and French (Quebec).
2+ years experience with Google Analytics
Active Google Ads Certifications
2+ years copywriting experience (ad copy)

Nice to have:

Experience with Meta Ads
Experience with YouTube Advertising
Experience with Amazon Ads

What's in it for you?

Work from home
Competitive pay & comprehensive health benefits plan
Health Spending Account
Starting at 3 Weeks Paid Vacation
Flexible hours
Relaxed working environment
Ongoing opportunities for learning and growth
_

Our Values:
_

Building Together_
We work collaboratively because we know that everyone has great ideas and unique perspectives build a better result. We are stronger when we are allin as one team.

Growing Through Experimentation_

We relentlessly pursue our vision by improving and expanding what we do, experimenting with new ideas, and valuing tests over assumptions.

Being Surprisingly Helpful_

We look for ways to surprise and delight by going above and beyond to help others, even when we don't stand to gain anything from it.
Enjoying our Work Life_
Because our lives are better when we enjoy our work, we build genuine, positive, and supportive relationships with each other and inject a little fun wherever we can.