Account Coordinator, Client Services - Toronto, Canada - GroupM Nexus Finecast

Description

**Operating Company

Finecast
**Job Title

Account Coordinator

, CS

Department / Team

Finecast, Client Services

Reporting To

VP, Client Services

Location

Toronto

About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.

Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

The agencies that comprise GroupM are all global operations in their own right with leading market positions.-
About Finecast

GroupM, the media investment group of WPP, launched Finecast UK in September 2017, Australia in 2018 and Canada officially launched in March Delivering digital-like precision and accountability to advertising on the most powerful advertising and branding medium - television.- As TV audiences fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.

Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand and streaming TV environments. It helps advertisers define and reach a singlulary defined audience across multiple broadcasters. All Finecast campaigns are inherently viewable, running on TV screens within high-quality, brand-safe content with no ad blocking.

Each Finecast campaign is custom built around the advertiser's audience target or response objective for TV campaigns and provides a more targeted and faster path to market than traditional linear TV advertising.
The Role ObjectiveThe Coordinator will be responsible for supporting the AM or SAM, working to deliver reporting and answer any billing inquiries with agency partners, and working closely with engagement and operations teams to ensure smooth and successful campaign delivery.

There are four primary functions involved in the Account Coordinator role, outlined below.
Campaign Design

• The CS team does this by working with engagement, analytics and operations to develop and interrogate client targeting strategies. A crucial component in this design is the specification of client performance KPI expectations and any reporting/measurement expectations/cadence.
  Campaign Launch
• Another of the Client Services group functions is the ability to project manage the campaigns going live. This function requires topclass attention to detail, confidence, and organisation to ensure that all internal and external teams provide what is needed to get the campaign live.
  Campaign Delivery
• The Client Services team, along with Operations, have ultimate responsibility for campaign delivery and pacing. CS also has ultimate responsibility of monitoring performance vs agreed KPIs and ensuring that action is taken in the event of underperformance.
  End Of Campaign
• CS gathers all final performance statistics and delivers this back to the client. This reporting needs to be insightful, and proactively look at ways to deliver success while comparing actual performance to original proposal deliverables.

Client services is also charged with billing and reconciliation.
Overall responsibility

• The Client Services team's primary responsibility is to deliver exceptional client service at all times. This includes working closely with the client team to understand their needs, providing timely responses to any requests, and advocating for them across our internal and supplier teams.The day to day responsibilities of the Senior associate will vary, however they are expected to focus on the following areas of activity:
• Budget_
• Retention of business due to excellent campaign delivery and results
• Reconcile campaigns at the end of each month
• Responding to briefs_
• Support engagement and account managers where requested.
• Campaign Success_
• Responsible and accountable for monitoring performance and delivery KPIs ensuring that action is taken in the event of underperformance.
• Ensure appropriate commentary and reporting is available both throughout the campaign and at the end.
• Troubleshoot issues with the support of the wider team
• Agency Relationships_
• Foster good working relationships with agency teams & manage their expectations
• Ensure agencies receive a high level of client service
• Reporting_
• Prepare client delivery reporting by deadline
• Prepare and project manage BLS with internal analytic teams
• Support AM and SAM with end of campaign analysis prepartion

Skills and Behaviours

• Ability to work independently with limited input once objectives have been set.
• Articulate &