Marketing Manager - Brampton, Canada - Auto Planet

Description

Drive for Excellence
Since 2015
AutoPlanet Brampton has strived on innovation as Ontario's largest indoor pre-owned dealership. With over 1000 vehicles, we aim at being progressive and dynamic in everything we do.

We are committed to putting our team and guests first which is why we have achieved a high guest satisfaction rating and a relaxed buying experience.

AutoPlanet Brampton is looking for a
Marketing Manager to join their dynamic team.

The Marketing Manager assumes a highly collaborative position, working with AutoPlanet Direct.

This role works to create and execute thoughtful marketing plans; actively manage SEM and SEO campaigns; review budgets and measurements to ensure efficacy; and contribute to overall marketing strategy.

They will collaborate with several cross-team support roles, to contribute their energy and ideas to campaigns, and devote their particular area of expertise to execution.

This is a supervisory, management-level position. Engaging, empowering team leadership skills are a must.

Strong verbal and written communications skills are required for the building of relationships within the community and the development of partnerships.

About Us

Performance Auto Group, is a leading automotive group, whose purpose is to be the preferred automotive group by fostering fair and respectful relationships that positively impact our team, customers, partners, and communities.

Our core values as an organization are the principles we were built on that guide us today:

-
Great Experience: Every customer is entitled to a great experience
-
Integrity: We are honest and transparent in our actions
-
Diversity: We are stronger through the inclusion of people, brands and ideas
-
Innovation: We passionately embrace opportunities for new and continuous improvements
-
Empowerment: We encourage and support our people in taking initiative
-
Giving Back:We positively impact the communities in which we live, work and raise families


Here's what you'll deliver:

For all brands associated with our Innovation portfolio, the Marketing Manager takes responsibility for the following key functions:

• Liaise to develop annual marketing budgets and strategies, quarterly strategy updates, and monthly marketing plans in order to drive leads into our showrooms
• Leadership to our marketing team;
• Formulation of campaigns and associated creative elements, including advertisements, websites, landing pages, social media, contests, presentations, and other printed and digital media;
• A strong career focus on digital marketing, including search engine marketing, digital display, behavioral, social, and native is highly valued;
• Community engagement campaigns to drive brand awareness
• Develop creative marketing campaign concepts and strategies that meet the business objectives of the organization;
• Create compelling and consistent projects from inception to completion; including websites, landing pages, online ads, videos, etc.
• Projectmanage team involvement: brainstorming, concepting, planning, and delivering campaigns, events, and other activities, on schedule;
• Negotiate media buys as required;
• Ensure web content is uptodate, search engine friendly, correctly targeted and optimized for multiple devices;
• Oversee event marketing;
• Participate in seeking partnership opportunities and evaluating community sponsorships;
• Measure and report on all marketing campaigns and mediums, including websites, adwords, and chat;
• Other duties as required or directed.

What do you need to succeed?

• Undergraduate degree in a related field or significant directly related experience.
• A minimum of 5 years' experience as a marketing professional with a minimum of 3 years in a supervisory role working directly with a team
• Proven track record with successful campaigns
• Ability to complete projects within timelines
• Ability to lead a team on a day to day basis
• Google AdWords certification.
• Social Media management
• Excellent communications skills, both written and oral.
• Demonstrated leadership abilities.
• High energy and vision.
• Strong ingrained focus on proper planning and measurement.
• Proficiency with spreadsheets and analytics is required; knowledge of Adobe Creative Suite and other marketing tools and systems is highly desirable.
• Ability to plan and manage at both the strategic and operational levels.
• Ability to work collaboratively with colleagues to create a positive, supportive team environment.
• Ability to establish strong, sustainable relationships with internal clients, external vendors and partners.

What's in it for you?

• Excellent management support and guidance
• Opportunities through our Internal career development program
• Access to health, dental and vision insurance
• Disability, critical illness and life insurance for the unexpected
• Our Employee Assistance Plan (EAP) for you and your family's wellness
• Discou