Digital Excellence Manager - Mississauga, Canada - AstraZeneca

AstraZeneca

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

This is a 12-month contract

At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation - ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week.

Our head office in Mississauga is purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work.

We know the health of people, the planet and our business are interconnected which is why we're taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Our Position

As we continue our digital transformation journey at Astrazeneca Canada, we are dedicated to redefining the healthcare practitioner and patient pharmaceutical experience.

Our ambition is to modernize our customer go-to-market approach and set new standards for marketing excellence.

Accountabilities:

Leads cross-functional teams to meet project/program deliverables: Brand marketing and sales teams, analytics, global partners, creative & digital media agencies and all production vendors.
Plays a critical role in content delivery and project management for digital, multichannel and omnichannel campaigns
Portfolio lead on paid media activity and works with media agency of record on forming strong media plan for campaigns that require it also tasked to monitor and share results with brand teams while also ensuring elements of campaign are optimized when needed.
Portfolio lead managing the relationship & process with production/development partners
Manages multiple priorities, projects and stakeholders across business in an extremely fastpaced, deadline driven environment. Responsible to identify process gaps/inefficiencies, propose solutions, prioritize timely fixes with the right teams.
Ensures integration of multichannel tactics that ladder up to a cohesive campaign traditional, print, digital & social, and paid media
Ensures custom tagging is applied to appropriate assets and aligns with backend analytics requirements.
Provides creative expertise, user experience & channel best practices.
Provides guidance on regulatory strategies and ensures programs are compliant with internal governance such as PAAB, ASC and local regulations.
Support onboarding of new Marketers and third parties as required.

Required Qualifications:

Postsecondary education or equivalent work experience
36 years of practical experience agency account management or equivalent Digital Marketing experience within an organization
Proven project management and agency management skills
Demonstrated track record in development and delivery of assets through a variety of channels (digital and traditional)
Ability to influence internal and external stakeholders when recommending channel mix and managing programs is key
Thrives in a fastpaced, constantly changing environment
Strong negotiation skills demonstrated

Preferred Qualifications:

Strive for innovation and creativity and ability to foster innovation
Experience in the pharmaceutical industry preferred or in a highly regulated industry like banking
Familiarity with Veeva PromoMats and CLM/CRM is an asset
Knowledge and understanding of PAAB, Innovative Medicines Canada and ASC guidelines
Knowledge of print and print production would be an asset

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