Director, Wellness Brands - Oakville - Iovate

    Iovate
    Iovate Oakville

    4 days ago

    Description

    Director, Wellness Brands


    Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team

    The Director, Wellness Brands is the strategic marketing leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business‑minded brand leader with a data‑first approach and strong commercial instincts.

    Key Responsibilities

    • Lead all aspects of brand development and in‑market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
    • Own and manage full P&L, inventory forecasts, margin performance, and budget planning.
    • Direct omnichannel pricing strategy, campaign planning, and content alignment.
    • Build brand health and equity through awareness, community engagement, and loyalty programs.
    • Maintain detailed marketing calendars aligned with retailer windows and seasonal cycles.
    • Utilize insights, research, and analytics to drive message optimization, campaign testing, and market prioritization.
    • Lead and mentor a brand team (2–3 direct reports), providing structure and ownership for portfolio growth.
    • Partner cross‑functionally with sales, operations, finance, DTC and creative to ensure brand success across touchpoints.

    Qualifications

    • 10+ years of brand marketing experience within CPG, wellness, or health‑focused consumer categories.
    • Demonstrated P&L accountability and inventory management capability.
    • Proven ability to grow brand market share and consumer retention in omnichannel environments with depth of experience in digital channels.
    • Strong financial acumen, budget management and performance orientation.
    • Hands‑on experience leveraging AI tools, marketing platforms, and analytics software.
    • Experience leading teams and collaborating across departments.
    • Strong understanding of content performance metrics and consumer engagement strategies.

    What We Offer

    • World class gym, fitness classes and external basketball court
    • Community involvement through charitable events
    • Competitive compensation package
    • Employee Assistance Program
    • Company RRSP Matching
    • Paid vacation & 5 personal days
    • Employee Engagement Events
    • Product & Swag from our industry leading brands
    • Professional career development
    • Opportunities for Global career exposure without the need to relocate

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