- Lead all aspects of brand development and in‑market execution for Hydroxycut and Purely Inspired across retail, DTC, social commerce, and digital channels.
- Own and manage full P&L, inventory forecasts, margin performance, and budget planning.
- Direct omnichannel pricing strategy, campaign planning, and content alignment.
- Build brand health and equity through awareness, community engagement, and loyalty programs.
- Maintain detailed marketing calendars aligned with retailer windows and seasonal cycles.
- Utilize insights, research, and analytics to drive message optimization, campaign testing, and market prioritization.
- Lead and mentor a brand team (2–3 direct reports), providing structure and ownership for portfolio growth.
- Partner cross‑functionally with sales, operations, finance, DTC and creative to ensure brand success across touchpoints.
- 10+ years of brand marketing experience within CPG, wellness, or health‑focused consumer categories.
- Demonstrated P&L accountability and inventory management capability.
- Proven ability to grow brand market share and consumer retention in omnichannel environments with depth of experience in digital channels.
- Strong financial acumen, budget management and performance orientation.
- Hands‑on experience leveraging AI tools, marketing platforms, and analytics software.
- Experience leading teams and collaborating across departments.
- Strong understanding of content performance metrics and consumer engagement strategies.
- World class gym, fitness classes and external basketball court
- Community involvement through charitable events
- Competitive compensation package
- Employee Assistance Program
- Company RRSP Matching
- Paid vacation & 5 personal days
- Employee Engagement Events
- Product & Swag from our industry leading brands
- Professional career development
- Opportunities for Global career exposure without the need to relocate
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Director, Wellness Brands - Oakville - Iovate
Description
Director, Wellness Brands
Are you passionate about making a difference in the workplace? Do you thrive in a fast-paced, innovative environment? Iovate Health Sciences International Inc. is looking for a dynamic and dedicated Director, Wellness Brands to join our team
The Director, Wellness Brands is the strategic marketing leader for Hydroxycut and Purely Inspired brands. This individual is responsible for P&L delivery, brand equity growth, omnichannel performance, pricing strategy, and consumer engagement. The role is ideal for a business‑minded brand leader with a data‑first approach and strong commercial instincts.
Key Responsibilities
Qualifications
What We Offer
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Assistant Brand Manager, Wellness Brands
Only for registered members Oakville, Ontario
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Assistant Brand Manager, Wellness Brands
Only for registered members Oakville
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Brand Ambassador
Only for registered members Oakville, ON
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Manager Accounts Receivable and Payable
Only for registered members Oakville, ON
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Manager Accounts Receivable and Payable
Only for registered members Oakville, Ontario
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Customer Strategy Manager
Only for registered members Oakville, Ontario
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Nutribullet In-Store Demo Representative
Only for registered members Oakville, ON
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Brand Ambassador
Only for registered members Oakville, Ontario, Canada
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Distribution Associate I
Only for registered members Oakville
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Customer Strategy Manager
Only for registered members Oakville, Canada
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Accounting Manager
Only for registered members Oakville, ON
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Membership Sales Representative
Only for registered members Oakville, ON
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Lost Pet Recovery Specialist
Only for registered members Oakville, Ontario
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Membership Sales Representative
Only for registered members Oakville, Ontario
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General Manager
Only for registered members Oakville, ON, Canada
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Marketing Manager, GVI
Only for registered members Oakville, Ontario
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Senior Brand Manager
Only for registered members Oakville, Ontario
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Director of Development
Only for registered members Oakville, Ontario
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Territory Manager
Only for registered members Oakville
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Territory Manager
Only for registered members Oakville
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Tailor
Only for registered members Oakville, Ontario
