Digital Marketing Specialist - Montréal, Canada - MindGeek Careers

MindGeek Careers

Verified Company

Montréal, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet's leading websites doing A-Z digital marketing.

What you'll be doing:

Create promotional strategies to meet Product sales targets/KPIs
Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
Evaluate and improve effectiveness of campaigns
Analyze traffic sources and metrics to create test cases for revenue generation (PC/Mobile)
Execute and monitor optimization and tests ideas
Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages
Monitor changes and benchmarking against online competitors
Establish a continuous improvement process for our brand/campaigns
Design, direct, and monitor solutions to acquire and retain users
Report daily or monthly metrics & overall Sales
Monitor traffic, keyword branding rankings, search engine deployments and general SEO functionality
Conceptualize new SEOcentric ideas and optimizations and work with Product Manager and Monetization specialists to execute based on feasibility

What you'll need to be successful:

Must haves:

Bachelor degree in marketing or similar field
2 years of professional corporate experience
Analytical Mindset
Digital Marketing experience
Good organization skills
Good reporting and communication skills
Team work oriented

Nice to haves:

Copywriting Experience
Adult industry knowledge
Working on a medium or large company size
Statistics or Math related education background

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
**In this role you may be exposed to adult content