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    marketing & brand content - Toronto, ON, Canada - Société Financière Manuvie

    Default job background
    $123,400 - $229,300
    Description

    Nous sommes un fournisseur de services financiers qui s'emploie à faciliter les décisions de nos clients et de nos collègues partout dans le monde et à les aider à vivre mieux.

    De nos initiatives environnementales à nos investissements dans la collectivité, nous montrons la voie en nous appuyant sur des valeurs, et ce, dans l'ensemble de nos activités.

    Pour nous aider à nous démarquer, nous vous aidons à progresser, parce que lorsque nos collègues sont en santé, respectés et vraiment valorisés, nous nous épanouissons tous.

    An inspirational leader by example, the AVP of Global Brand Marketing will combine outstanding strategic and creative brand marketing expertise and thought leadership with commercial competence, to provide Manulife with a competitive advantage across multiple communication channels for its portfolio of segments and products.

    Reporting to the Vice President, Global Digital Marketing & Brand, you will lead the Global Brand team and act as Chair of the Multi-Segment Global Brand Leadership Team.

    It is also expected that you will provide leadership and direction for Manulife's Tier 1, 2 and 3 advertising agencies and work with internal stakeholders to elevate the creative product across all consumer and business touchpoints.

    We are looking for a brand marketing veteran who has robust agency and client-side experience. You have a) led accounts b) held important strategic roles and c) been part of the process of briefing and activating award-winning work. Accelerate Manulife's Global Creative Excellence mandate and roadmap crafting more engaging and measurable connections between Manulife and its customers.

    Lead all aspects of the successful implementation of creative excellence across various operational drivers - culture, environment, people, process, stakeholder relations and technology.

    Assist and bring to life the development of Manulife's go-to-market marketing model and content strategy.

    Help to raise the quality and efficiency of Manulife's creative output across all marketing channels and with all partners.

    Continually assess Manulife's advertising agencies to enhance the organization's return on marketing investment.
    Raise the quality and effectiveness of Manulife's creative output across all marketing channels and with all partners.
    Build positive relationships with senior leaders and key stakeholder groups across Manulife.

    With our Tier 1 and 2 agencies, help to prioritize quarterly work/successes/findings presentations to the wider executive management team to showcase work.

    Work with the Director, Global Brand Insights & Marketing Measurement to ensure insights are available and actioned on to inform future campaigns.

    Take ownership for the continuing to raise the quality and effectiveness of all creative work being delivered by tier 1,2 and 3 partner agencies.


    Commercial fluency:
    Ability to link creativity to commercial outcomes and metrics.

    Creative fluency:
    Ability to give (and consolidate) concise articulate and actionable creative feedback to creative agencies.

    Leadership and community building:
    Ability to manage and enable collaboration across diverse teams consisting of cross-functional subject areas and spread over multiple geographies


    General management:
    Comfort with running a department P&L in a fast-paced corporate environment and juggling multiple initiatives with various teams (e.g. budgeting, organizing and prioritizing staff, resources and workload, especially around deadlines).

    Compelling communication skills:

    Exceptional interest in convincing others (internally and externally) of the value of their ideas and articulating the importance of the creative agenda.


    Proven advertising agency background:
    Evidence of partnership in forward thinking and award-winning creative ideas.

    Able to recognize and promote powerful and differentiated creative ideas, campaigns, platforms and assets for distribution across multiple channels and ecosystems (traditional, digital, social, B2B etc.).


    Forward thinking:

    Strong strategic skills with a deep knowledge of the digital landscape and social networks for professional purposes, including fluency in the possibilities of the media landscape in the near and mid-term future.


    Research knowledge:
    You are familiar with various research methodologies, including qualitative, quantitative and digital research tools.

    8-10 years (or more) with Tier 1 agencies showing proof of leadership on the accounts you were involved in.

    ~ As part of your agency experience you worked with or led the strategic insights that led to business-building work.
    ~ Flexible work policies and strong work-life balance.
    Boundless opportunity We create opportunities to learn and grow at every stage of your career.
    Continuous innovation We invite you to help redefine the future of financial services.
    Delivering the promise of Diversity, Equity and Inclusion We foster an inclusive workplace where everyone thrives.

    Championing Corporate Citizenship We build a business that benefits all stakeholders and has a positive social and environmental impact.

    #Au 30 juin 2021, l'actif géré et administré par Manuvie et ses filiales se chiffrait à 1 300 milliards de dollars canadiens milliards de dollars américains). Vous pouvez consulter le site de Manuvie à l'adresse manuvie.
    Salaire et avantages sociaux

    00 CAD - $229,300.00 CAD Si vous posez votre candidature à ce poste en dehors de la région principale, veuillez écrire à .Le salaire varie en fonction des conditions du marché local, de la géographie et de facteurs pertinents liés au poste telles les connaissances, les compétences, les qualifications, l'expérience et l'éducation ou la formation.

    Manuvie offre aux employés admissibles une vaste gamme d'avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d'aide aux employés et leur famille.

    Nous proposons également aux employés admissibles différents régimes d'épargne-retraite (y compris des régimes de rente et un programme international d'actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d'éducation et de conseils financiers.



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