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    Manager, Social, Content and Brand - Ontario, Canada - VinFast Recruitment

    VinFast Recruitment
    VinFast Recruitment Ontario, Canada

    3 weeks ago

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    Description

    VinFast is Vietnam's leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments of domestic car retail in less than 2 years.

    VinFast is one of the largest auto manufacturers in South East Asiawith world-class equipment and infrastructure, with a capacity of up to 500,000 cars per year .

    We have partnered with global leading automotive suppliers in manufacturing and engineering and enlisted the world-renowned Italian design house Pininfarina to design both the exterior and interiors of our entire model line.

    VinFast Auto Canada Inc.

    an OEM distribution company with a Direct-to-Consumer business model, has an ambitious growth strategy planning rapid retail and aftersales facility expansion in Canada over the next 12 months.

    Our management team is now looking for talented individuals from the automotive, retail consumer products, and technology industries to assist in this endeavor.

    Our top applicants will possess an entrepreneurial mindset, be a creative problem solver, have an incredible work ethic and thrive in a start-up environment.

    VinFast and VinFast Auto Canada Inc. are subsidiaries of Vingroup, one of the largest private conglomerates in Asia with a market capitalization of C$20 billion. Technology, Industrials, and Real Estate.
    Manager, Retail Marketing

    The Retail Marketing role plays a crucial part in supporting all tier 3 marketing activities, ensuring VFCA Showroom marketing and operations align seamlessly with national and global priorities.

    The primary objective of this position is to enhance the effectiveness and efficiency of VFCA Showroom marketing.

    This involves overseeing the retail marketing offer, refining marketing plans and performances, developing key marketing tools and platforms (including VFCA Dealer Marketing Service (VDMS), Websites, Social Media Solutions, CRM, etc.), and diligently monitoring local activities.

    The goal is to foster an optimized relationship between VFCA, VFCA Canada, VFCA Showrooms, dealers, and their customers and prospects.

    Define, implement and monitor VFCA 's retail marketing strategy and ensure alignment with national programs.
    Collaborate with Business Development Managers and other internal teams on annual business plan KPIs for each retailer with clear marketing requirements that align with overall marketing goals
    Coordinate with Product, O2O, Sales planning, F&I to communicate the retail sales offer monthly/ quarterly
    Ensure marketing consistency at the local level by working with the VFCA Showroom s on areas such as: marketing planning, CI compliance, advertising, events, driving programs, direct marketing, sales round/new product launches as well as customer retention marketing
    Coordinate retail marketing and brand activities to ensure a cohesive and consistent marketing message
    Monitor, review and consult VFCA Showroom s on how to effectively communicate on owned platforms such as dealer websites, social media, VFCA Finder, VFCA online catalogue and other customer facing digital platforms
    Optimize communication and collaboration with the VFCA Showroom s through regular newsletters, meetings and conferences.
    Local experiential activations and events
    Work with vendor and VFCA Showroom s to collaborate on local activations by evaluating regional potential and defining strategy for adapted programs
    Optimize the usage of the CRM @ VFCA customer database to develop effective personalized customer marketing programs
    Collaborate with internal partners to drive lower funnel marketing programs, ensuring optimum participation from PCL retailer network
    Dealer Marketing Service and Tools
    Collaborate with Digital Retail Sales team to ensure alignment and support on various VFCA owned platforms
    Implement and Develop the V DMS ( VFCA Dealer Marketing Service) platform by providing turnkey Marketing solutions
    Analyze and share knowledge and best practices from the VFCA Showroom s to improve the quality of national marketing programs and strategies
    Assist VFCA Showroom s to optimize their web presence, SEM / SEO, social media messaging and digital direct marketing activities via new tools
    Support VFCA Showroom s with CRM communication tools for various customer journey touch points throughout the buying and aftersales process
    VFCA Showroom / dealer communications

    Support the coordination of POS, sales literature and all other PROS ( VFCA Retail Online Shop) ordering with PAG for any Canadian required materials.

    Manage the development of any locally required POS materials for showroom or in support of any PCL programs.
    Manage ongoing content requirements for the in showroom digital signage platform


    Budget management :
    Efficiently oversee and document budget expenditures based on specific store locations.
    Navigate the budget claiming process through the company's approval system with diligence and accuracy.
    University degree, with specialization in business, marketing .
    +5 years d eveloping and executing impactful retail marketing campaigns and activations within the automotive industry, with a focus on franchise operations and large business collaborations.
    Proven track record of successful retail marketing strategies tailored for franchise operations within the automotive sector.
    Strong project management skills with the ability to manage multiple events simultaneously.

    Be driven by consumer insights, understanding of industry trends, online advertising trends, and web and social media best practices.

    Creative thinker with the ability to design engaging and innovative experiences.
    Ability to deliver under tight timelines, be flexible within a start-up environment.
    Experience in managing marketing budgets effectively, optimizing resources to achieve maximum impact for small and large-scale retail operations.
    Previous market representation & network development experience is highly valued .
    Wellness Spending Account to promote an active lifestyle and a healthier workforce.

    A flexible working culture enabling our employees to adjust their work hours and schedules, whenever possible, that accommodates and respects your personal commitments, balanced with business needs.

    An RRSP contribution program to support our employees in planning and managing their financial well-being into the future.
    Accommodations are available to support prospective employees during the recruitment and hiring process.
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