Lifecycle Marketing Specialist - Calgary, Canada - Enmax

Enmax

Verified Company

Calgary, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Posted:
November 7, 2023

Closing Date:
November 21, 2023

Position Type:
Permanent

Union:
Management Professional (MP)

ENMAX Values - Safety, Integrity, Accountability, Service, Teamwork, Agility, Innovation

PEOPLE. That's the power behind ENMAX Corporation.

As one of Alberta's leading energy and utility providers, our employees are the strength and knowledge that continue to drive our success.

At the ENMAX group of companies, we look for energy solutions for today, while knowing we have the power to provide for a better tomorrow.

We are looking for a Lifecycle Marketing Specialist to manage the lifecycle marketing strategy through our marketing automation platform to create campaigns designed to engage, acquire, educate, retain, and cultivate customers.

The Specialist will follow best practice approaches in AER (acquisition, expansion and retention) to engage current and potential customers at every stage of the journey according to ENMAX Energy objectives.

Major Responsibilities:

Develop and execute marketing automation programs including segmentation, testing, deployment, and proactively research and adapt best practices, strategies, and industry standards.
Establish and implement advanced marketing automation capabilities for dynamic/personalized content, segmentation and datadriven strategies to drive conversion and customer engagement.
Create strategies to improve conversion rates using automation, journey builds, and personalization.
Design an execute campaigns including roadmapping and conceptualizing.
Generate reporting, analyze campaign performance and leverage data to draw insights and opportunities for optimization to drive efficient revenue.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, program/campaign ROI, and sales growth.
Research marketing automation strategies and best practices to remain competitive.

Education Required:

University degree preferably in Business, Economics, Statistics, Marketing, or another related field.

Qualifications & Experience:

7 years' experience working with marketing automation, digital marketing and customer lifecycle marketing.

Competencies:

Demonstrated success in leveraging and implementing bestofbreed marketing automation platforms.
Excellent project management and problemsolving skills.
Digital marketing, content marketing and/or marketing automation and written communication skills.
Technically capable, analytical, exceptional communicator with a desire to improve processes.
Ability to work independently and collaboratively in crossfunctional teams in a fastpaced environment with ever changing priorities.
Wellorganized and able to deliver results with mínimal supervision.

Did we mention the ENMAX Advantage?

We offer competitive compensation including a comprehensive flexible benefits program, non-downtown location that includes great building amenities such as free onsite fitness facility, onsite massage, onsite child care centre (upon availability, offered from our ENMAX Place location Ave. SE), free parking and much more.

If you share our values and would like to make a difference with your career, join the team and see where the ENMAX possibilities can take you.

Location:

This role will be part of our hybrid (home and office) work force with office workspace located at ENMAX Place th Avenue SE, Calgary, AB).

You will work from home on Mondays and Fridays and in the office on Tuesday, Wednesday, and Thursday.

Note:

Every ENMAX employee is responsible to take reasonable care to protect the health and safety of themselves, of all other workers, and of the public. Each employee must become familiar with safety procedures and rules applicable to their job and are required to follow them while working at ENMAX.
Must be legal to work in Canada and requires the successful completion of a criminal background check. Two pieces of valid Government issued ID will be required.
Two professional references will be requested.
Education requirements for this position will be verified by a third party.

Please visit our

careers page

to learn more about other opportunities at ENMAX Corporation.

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